Why You are Probably Analyzing the Performance of Your Social Content Incorrectly
Ignite Social Media
MAY 9, 2017
In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. Social; however, is an entirely different story, and you’re probably measuring content performance incorrectly. banana”, “apple”, “pear”, etc.). Social media benchmarking is still in its infancy.
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