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Breaking Down The Impact Of Twitter’s API Charges On Marketing [Expert Edition]

Keyhole.co

Yes, we are talking about the pricey affair of Twitter API. Previously, Twitter used to provide free access to its basic API. After cutting off the free pass, they also rolled out much more expensive API plans for businesses and enterprises that wished to continue thriving on this access. This wasn’t the end of the misery.

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How To Master Brand Sentiment Analysis – Beginner’s Edition

Keyhole.co

Enter brand sentiment analysis! In this post, we’ll explore the importance of brand sentiment analysis, how it works, and the steps you can follow to analyze your public sentiment and improve business outcomes. What is brand sentiment analysis?

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How AI insights improve decision making

Sprout Social

Organizations use AI tools to filter big data into actionable intelligence to support better decision-making and strategies. Easier decision-making AI insights arm decision-makers with comprehensive, real-time data analysis, reducing reliance on guesswork and intuition.

Sentiment 108
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How to analyze customer reviews for brand insights

Sprout Social

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. What is review analysis? Why should brands carry out review analysis?

Review 126
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9 Chatbot builders to enhance your customer support

Sprout Social

Chatbots are strategic assets that enhance your customer care and marketing strategies. 6 features to look for in a chatbot builder When choosing a chatbot builder, some features will be more valuable than others depending on your business needs and how you want it to interact with customers and integrate into your marketing strategy.

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How to use AI analytics for targeted business decisions

Sprout Social

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports. What is AI analytics?

Analytics 111
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7 Must-Have Keyword Monitoring Tools For Every Marketing Strategy

Keyhole.co

Competitor analysis Want to know what your competitors are doing? Trend analysis Keep in check what’s popular right now and use those keywords to get more traffic. Competitor analysis tools: They facilitate you to see what keywords your competitors are ranking for and how much traffic they’re getting from those keywords.

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