Pam Moore

OCTOBER 3, 2016

Why even social media newbies must learn to be a data and analytics junkie. How to Get Your Social Marketing Budget Approved (white paper). Audience Analysis Worksheet (worksheet to help you prioritize your niche). Why social marketers must understand the foundation of business and marketing.

Social Media 167

Social Media Marketing Training Skills 167

Mindjumpers

MAY 15, 2012

I have introduced the white paper on Actionable Social Analytics by Awareness before, but I would like to show a relevant illustration to underline the purpose of SPS in handling Big Data from BDAs: Let the data revolution begin! So, SPS enables us to perform data mining in the relevant BDA data.

Data 262

Data Software Applications Compete 262

Pam Moore

MARCH 29, 2017

Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). 8 Steps to Develop a Social Business Strategy and Plan (white paper). Audience Analysis Worksheet (worksheet to help you prioritize your niche). Audience Analysis Worksheet (worksheet to help you prioritize your niche).

Social Media 60

Social Media Small Business ROI Analysis 60

Convince & Convert

JULY 26, 2011

Let’s assume your monthly blog hosting is $19, and you spend $19 per month on Inbound Writer to help with you blog’s SEO, and you spend $19 per month on Formstack to create and manage landing pages to convince people to download your white paper. both Inbound Writer and Formstack are awesome, by the way).

ROI 153

ROI Cost Hosting Analytics 153

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. White paper summary, including actionable recommendations and insights for companies.

Brands 114

Brands Twitter Facebook Research 114

Pam Moore

SEPTEMBER 7, 2016

Many don’t know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Why real marketers are not afraid of data and analytics. How to Get Your Social Marketing Budget Approved (white paper). In this 30 minute podcast you will learn: .

Social Media 60

Social Media Tips Marketing Social Networking 60

Proactive Report

DECEMBER 30, 2010

One of the important ways analytics affects our profession is in the development of content. PR folk should be writing Twitter and Facebook content, white papers, case studies and journalistic-quality articles. about the principles and what they mean for PR practitioners.

Data 75

Data Social Media Case Study Skills 75

Laurel Papworth

APRIL 28, 2011

This is based on an analysis of several factors, but the following 4 things really drive it: 1) 130 = average friends/user. White Paper: Value of a Facebook Fan - An Empirical Review. Vitrue have a Fanpage Calculator though there's a bunch of criticism of Absurd Social Media Analytics on FutureBuzz. per shared link.

Facebook 110

Facebook Directory Statistics Review 110

Buffer Social

NOVEMBER 30, 2016

Marketing data and analytics classes (18-24). Data analysis. You’ll learn all about SEO, blogging , landing pages, lead nurturing, conversion analysis and reporting come together to form a modern-day inbound marketing strategy. Understanding and using Google Analytics Data. Popular analytics tools and applications.

Class 40

Class Skills Social Media Marketing 40

SalesChoice

JANUARY 12, 2017

In addition, organizations of all sizes are following the lead of business-to-consumer (B2C) retailers such as Amazon.com by making smarter use of data analytics to predict customer purchasing or churn, increase sales, and deepen relationships. Predictive Analytics in sales can be used in a number of ways.

B2B 22

B2B Analytics Data Patterns 22

Oktopost

OCTOBER 26, 2020

Insightful analytics and reports . Robust B2B integration options including Salesforce, Act-On, Marketo, Hubspot, and Google Analytics . With Hubspot, you can publish, share content, monitor posts, along with analytics and reporting. High-quality white paper reports generated from the platform. Lack of free trial.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

SalesChoice

JANUARY 4, 2017

Because of your efforts and comprehensive data analysis, our meeting was very successful. The moral of the story is that through focused hard work and detailed analysis relevant to a customer, can lead to higher levels of customer satisfaction, business success and personal growth. Thomas Davenport, Expert on Analytics and Big Data.

Data 20

Data Organization Analytics Analysis 20

ProBlogger

JANUARY 31, 2012

If you want to create blog posts, white papers, and even ebooks that clearly communicate your idea and compel your readers to do whatever you ask, you need to use this little formula. About 20% of people are analytic. This analysis may seem a little too scientific for writing blog content, but it’s not.

Content 42

Content eBook Analytics Statistics 42

Keyhole.co

JANUARY 4, 2022

LinkedIn marketing for business allows you to leverage useful features related to analytics, connections and brand building. Some LinkedIn content ideas are: Blog posts White papers Media coverage Announcing product launches or updates Sharing open positions and welcoming new employees. Why invest in LinkedIn marketing?

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

ProBlogger

APRIL 6, 2011

They may use a sentiment analysis tool to establish the reach and positivity (hopefully) of what you made. Complete desk research, preparing white papers that pull together audience-specific trends (what they like, where they are, how they communicate, with text, photos and/or videos). But it’s not enough in most cases.

Blogger 42

Blogger Brands Survey Cost 42

Rebekah Radice

OCTOBER 31, 2018

In fact, the very definition of content marketing makes it feel overwhelming, “Content marketing is a form of marketing focused on creating, publishing, and distributing content such as news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, etc.”

Content 103

Content Marketing Analysis Case Study 103

Convince & Convert

APRIL 28, 2010

I also think this would pair great with a recent white paper by White Horse called the TIME Method. Read the white paper here: [link] Feel free to contact me if you have any questions. It is a social media engagement process that includes the idea of finding Influencers in your target markets.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Webbiquity SMM

DECEMBER 19, 2017

At our best, we are data conductors – maestros who can stand in front of our analytics dashboards like conductors stand in front of their orchestras, leading our data feeds through our campaigns and strategies, skillfully balancing the different inputs to create something truly artful.” Content Focus Trends.

B2B 293

B2B Trends Analysis Marketing 293

Oktopost

JUNE 9, 2020

And when dealing with branded content, make sure it aligns with the company’s agreed-upon voice and best practices, so advocates feel comfortable pushing it to their individual networks.” — Dan Hanna, Marketing Manager at Civis Analytics. Comprehensive Analytics. Another best practice is segmenting advocacy content by topics.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. That’s for sure. Eric: That’s really cool. You make a really good point about these calls to action.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. That’s for sure. Eric: That’s really cool. You make a really good point about these calls to action.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

SalesChoice

JANUARY 19, 2017

For over 15 years, I have heard that the impact of data required is not just good quantitative analysis, but also strong interpretation visually and orally. The most common type of analytical story is about discussing the past. Stories have a pattern as well that is important to architect into sales analytics.

Patterns 22

Patterns B2B Analytics Data 22

Convince & Convert

OCTOBER 22, 2013

He’s a copywriter at heart but with a secret jones for analytics. It’s important to be honest in any analysis of both success and failure. Watching the numbers is critically important in maintaining return on content: web analytics, lead nurturing, CRM will tell you what’s working and make their own case for continued investment.

Strategy 150

Strategy BuzzStream Content Brands 150

Buzz Marketing for Technology

JULY 24, 2008

The overall goals of the SOC project were to: 1) perform a comparative analysis of collaboratory projects, 2) develop theory about this new organizational form, and 3) offer practical advice to collaboratory participants and to funding agencies about how to design and construct successful collaboratories. Dataset and Sampling Methods.

Communities 180

Communities Sample Samples Project 180

Hootsuite

NOVEMBER 30, 2023

They also allow for better collaboration, tracking, analysis, and communication. If you want to dive deeper into the best times to post for each platform , check out the heat maps in Hootsuite Analytics to see a detailed chart of when your audience is online for each platform. Content marketing is a big job. This is your tool.

Tools 104

Tools Content HootSuite Marketing 104

Sprout Social

APRIL 25, 2022

The takeaway: Between sell sheets, case studies, white papers and other marketing endeavors, B2B brands have an abundance of content to work with. Blogs and white papers can be recycled into carousel posts for maximum engagement. The Drift social team cuts podcast recordings to use as clips for Instagram feed posts.

B2B 123

B2B Instagram How To Marketing 123

Sprout Social

APRIL 8, 2021

Hotjar, a heat map and behavior analytics tool, uses a unique approach when curating customer testimonials. White paper, industry report & e-books. A white paper is a downloadable piece of content that serves up knowledge that your business is experienced in. Example: Hotjar. Example: Pinterest.

B2B 125

B2B Content Case Study Marketing 125

Sprout Social

AUGUST 4, 2021

You can do this by tracking analytics, or sending email surveys and feedback forms. Ask website visitors to subscribe in exchange for a newsletter, tips, eBook, white paper, checklist or any other valuable resource. Plus, it helps you stay on top of their minds. Gain valuable business data. Use a sign-up sheet.

Campaign 98

Campaign Marketing Discount How To 98

Viper Chill

APRIL 19, 2010

From your analytics screen-shot i noticed some massive spikes, including one a couple days ago where you spiked from around 5,000 visitors to 15-20,000 in a day. One suggestion is to laser in one a specific area, e.g. writing white papers. Reply Satya says: April 19, 2010 at 7:00 pm Hi Glen– thanks for this.

Adsense 77

Adsense How To Sites Forums 77