Mindjumpers

OCTOBER 12, 2010

Tweet Being a company present on social networks – such as Twitter or Facebook – the given platform gets an even more important role in the business, when it is possible to analyse the company’s marketing effort. Marketing tool for analysis. 3 Listings: How Marketers Use Social Media to Grow Their Business.

Analytics 188

Analytics API Twitter Applications 188

Mindjumpers

MAY 15, 2012

The point of Big Data and thereby BDAs is neither marketing nor PR. I have introduced the white paper on Actionable Social Analytics by Awareness before, but I would like to show a relevant illustration to underline the purpose of SPS in handling Big Data from BDAs: Let the data revolution begin!

Data 262

Data Software Applications Compete 262

Mindjumpers

JANUARY 25, 2013

Those interactions leave traces in the form of consumers’ data, often defined by marketers as “priceless” in terms of value. but a deeper analysis will provide marketers with more valuable business insights. That metrics’ value lies in the possibility of real-time content analysis and its influence.

ROI 245

ROI Metrics Crowdsourcing Sentiment 245

Mindjumpers

JUNE 19, 2014

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. These areas have been somewhat excluded in the past by more traditional information systems research.

Research 194

Research Data Social CRM Wikipedia 194