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Direct Marketing Observations

Analysis

Analytics

Marketing

Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

B2B

B2B Influencer Conversation Social Media

This weeks #Social Media Topic: Managing the Effectiveness of Your Social Programs #SM55

Direct Marketing Observations

APRIL 13, 2010

That’s the struggle of corporate social media marketers. If you are like most social marketers today, there is little support for the social manager who is typically part of the marketing or communications team. What’s missing are the actual use cases, the tools that marketers need to track, analyze and report campaigns.

Social Media

Social Media Sentiment Comparison System

Direct Marketing Observations

Conversation Gained-How to Determine Influence in B2B Social Media

This weeks #Social Media Topic: Managing the Effectiveness of Your Social Programs #SM55

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