Dave Fleet

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A Digital Lens on the U.S. Election

Dave Fleet

One piece of Richard’s analysis got me thinking: his statement that “Twitter Triumphs over The New York Times.” Social media has gone from focusing on earned conversation, to paid reach and a narrowing gap between social media marketing and traditional advertising – “less social, more media” as I’ve written previously. Pay attention.

Analytics 305
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Compete Responds To Criticism

Dave Fleet

My primary concern was that, after seeing nearly a 90% variance between their numbers and those from Google Analytics on my own site, I couldn’t trust that their numbers for other sites would be correct. when comparing the traffic numbers for local analytics (google, omniture, etc) to the numbers on Compete.com.

Compete 277
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A Digital Lens on the U.S. Election

Dave Fleet

One piece of Richard’s analysis got me thinking: his statement that “Twitter Triumphs over The New York Times.” Social media has gone from focusing on earned conversation, to paid reach and a narrowing gap between social media marketing and traditional advertising – “less social, more media” as I’ve written previously. Pay attention.

Analytics 150
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From One to a Million: Managing Social Media at Scale

Dave Fleet

Do you aim for consistency and economies of scale or responsiveness at a local market level? Embrace proactiveness – don’t wait for people to come to you; use analytics and insights to drive proactive content to answer questions ahead of time. Do you house social within the corporate HQ or at the business unit level?

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Reflections on the changing digital agency environment

Dave Fleet

In the agency world we were focused on optimizing how we operated on those platforms – we got into heavy analysis on things like real-time activation, word choice, tone, character counts, day-parting etc. Decline of community management (in some areas). Low-cost content production is gaining traction.

Mobile 105
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Forrester: Email and search drive online sales, not social

Dave Fleet

As reported by Marketing Pilgrim : Paid search matters most for new customers. Nearly three years ago, I obsessed over another Forrester report on the social media marketing ecosystem , which the pros and cons of paid, owned and earned media. Social media, says the report, drives less than 1% of online sales. Here’s my take: 1.