Buzz Marketing for Technology

JANUARY 25, 2012

So what does this mean for marketers and for major brands in an era of social media? Which to me clearly underscores a need for trend analysis around your brand (think Google Trends for your Brand) to understand what to attack first to raise trust in your own company. Well 2 things ….

Microblogging 187

Microblogging Trends Forums Apple 187

Buzz Marketing for Technology

AUGUST 3, 2011

In fact most social media analytics firms do something to “augment” their sentiment analysis to make it more accurate – usually involving human intervention. So consider the fact that raw sentiment as determined by machine is often only 65% accurate – to me this is dangerously close to 50% or the equivalent of a coin toss.

Sentiment 198

Sentiment Brands Analysis Training 198

Buzz Marketing for Technology

NOVEMBER 17, 2011

The chance to build a crack Marketing team and to make potential energy highly kinetic is an exciting (and daunting) proposition! Q: So social sentiment analysis is a big debate and quite the rage now, with new companies and new approaches cropping up frequently. What makes what you’re doing different than all of the others?

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Buzz Marketing for Technology

DECEMBER 7, 2011

The speed with which social media spreads ideas and information has led many marketers to place a premium on capturing data in real time. What about marketing and advertising? To a marketing executive, real time may be data necessary to make annual, semi-annual and quarterly budget decisions.

Data 217

Data Analysis Process Project 217

Buzz Marketing for Technology

JULY 27, 2011

Instead, deeper analysis of social data is needed to gain insights into which promotional elements are working and which topics are creating buzz among viewers, including featured characters, plotlines and featured actors. Engaging fans across the social web serves as a catalyst enabling advocates to promote your brand or television show.

Social Media 226

Social Media Sentiment Conversation Analysis 226

Buzz Marketing for Technology

APRIL 15, 2016

Most marketers I talk with today say they are drowning in data. So, while most marketers and most companies “talk” about big data they just go on with “business as usual” taking little or no action. They would spend on average 35 hours just processing data before they could begin analysis. This is not just my opinion.

Data 100

Data Survey Fashion Analysis 100

Buzz Marketing for Technology

MARCH 23, 2011

By using social data analysis, including topic discovery, you’re likely to have a much more efficient media plan. To answer that, you need to discover where men go to have those conversations and then place your media there. And that media could be in the form of an advertisement or in the form of paid content.

Insurance 213

Insurance Paid Search eBook Buy 213

Buzz Marketing for Technology

JULY 22, 2008

How do companies like Apple, Starbucks, Google and Southwest Airlines create raving fans, attract endless clients and become market leaders? s Rich Sloan with Anil Dash, Seth Godin, and Dan Roam in a one-hour interactive telechat.

Airlines 100

Airlines Social Entrepreneurship How To RSS 100

Buzz Marketing for Technology

JULY 24, 2008

This is true even in organizations that are very focused on analysis and quantitative measurement, even among people who think of themselves as smart in an MBA sense. Kotter has hit on a crucial insight. Behavior change happens mostly by speaking to peoples feelings," he says. 1 2 3 4 5 6 7 next â?

Company 279

Company Health Care Energy Groups 279

Buzz Marketing for Technology

MARCH 13, 2014

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.

ROI 272

ROI Data Analysis Conversation 272

Buzz Marketing for Technology

JUNE 27, 2008

analysis involves the study of a real-life situation and connects learners. help learners hone their skills in analysis, judgment, and synthesis. The use of case analysis. forms and online case analysis guidelines in UNCLE are two typical examples. later analysis. Typically, a case. to the real context. Reflection.

Analysis 100

Analysis Collaboration Construction Module 100

Buzz Marketing for Technology

JUNE 27, 2008

Some of the implications of applying a signal-detection analysis to the formation of personal information collections are obvious; some less so. the best subject analysis is the one that makes the best prognosis of the future use of the document ( Hjørland 2001 : 776). Information Processing and Management , 24 (4), 373-389.

Construction 113

Construction Library Journal Study 113

Buzz Marketing for Technology

JUNE 27, 2008

. “Business,&# as a subject, is about things of the logical, rational, analytical mind: concepts such as ‘the value chain’ or the numerous P’s of marketing. Consider the topics of marketing, cross selling, building client relationships, earning trust, and providing client service.

Training 253

Training Skills Groups Groups 253

Buzz Marketing for Technology

JULY 24, 2008

The overall goals of the SOC project were to: 1) perform a comparative analysis of collaboratory projects, 2) develop theory about this new organizational form, and 3) offer practical advice to collaboratory participants and to funding agencies about how to design and construct successful collaboratories. Dataset and Sampling Methods.

Communities 180

Communities Sample Samples Project 180

Buzz Marketing for Technology

JUNE 27, 2008

These include among other things, a thorough analysis of the skills and their nature, their interrelationships, and the resulting implications for educational and technological developments. For socio-emotional literacy: Content analysis of inputs of participants in a chat session. The second strategy, in contrast, is skeptical.

Skills 207

Skills Education Telecommunications Journal 207

Buzz Marketing for Technology

JULY 22, 2008

Website. ); Categories (+) Running a Business (182) Getting Organized (27) Employees (19) Staying Inspired (15) Growth Strategies (13) Doing Green Business (11) Business Ethics (7) Measuring Success (7) Healthcare & Insurance (6) Accounting and Financial Management (5) Business Taxes (5) Business Partners (4) Manufacture a Product (4) Outsourcing (..)

Meeting 100

Meeting Social Entrepreneurship RSS Banking 100

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. SENTIMENT BASED ANALYTICS.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Buzz Marketing for Technology

JUNE 27, 2008

Templates, models and self-study modules for creating systems thinking charts, structured thinking documents, analytical reports and other insightful distillations and interpretations of information. Use social network analysis (mapping or interviewing) to identify the de facto networks of expertise and trust in the organization.

Organization 113

Organization Repository Module Template 113

Buzz Marketing for Technology

JUNE 27, 2008

In his 2002 paper, "Epistemology and the socio-cognitive perspective in information science" (29), he contrasts the cognitive metatheory with the socio-cognitive, or, "domain-analytic" metatheory. Separating the knowledge layers: Cognitive analysis of search knowledge through hierarchical goal decompositions. BHAVNANI, S. TUOMINEN, K.,

Sample 130

Sample Samples Library Study 130

Buzz Marketing for Technology

JUNE 27, 2008

Most Americans, especially those in traditional blue-collar jobs such as manufacturing, have for decades watched non-skilled work being shifted to either automated systems (robotics) or to cheaper foreign labor markets. ” (Kalakota and Robinson, “Offshore Outsourcing: Will Your Job Disappear in 2004?”

Skills 174

Skills Education Construction Telecommunications 174