Akamai Marketing

article thumbnail

Tool Tuesday: PostRank Analytics

Akamai Marketing

Most obvious of these is Google Analytics. Another is the popular “Add This&# which also offers analytic information. There is even a feature to add additional pages, great for blog-specific campaigns and funnel analysis and comparing it to Engagement Events. It isn’t that we need a tool that does everything.

Postrank 134
article thumbnail

YES YOU CAN Measure Social Media

Akamai Marketing

Even though I am a creative at heart, so it strikes a lot of people as strange that I’m caught so often discussing measurement and analytics. And because of my strategic side, I’ve been doing a lot of work over the last year on social media analytics and ROI models.