Social Media Marketing

APRIL 11, 2013

I received an email recently that contained an analysis of a high-profile Silicon Valley executive’s Twitter followers, as performed by PeekAnalytics. The request was to share the analysis with you, my readers. It also skews to the age 26-45 bracket, with that demographic accounting for 65% of his Twitter audience.

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Analytics Twitter Automotive Class 164

Hootsuite

MARCH 23, 2022

Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. You can look at the amount of engagement you’re getting and other Snapchat analytics to help build a successful Snapchat strategy. Tap the Insights tab to access your Snapchat analytics data.

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Analytics Tools How To Metrics 144

Keyhole.co

APRIL 12, 2023

This engagement tool is not just for Twitter alone but spans its effectiveness to Instagram. That’s why tracking Instagram hashtag analytics can prove to be a game changer while chalking out your content strategy. What is Instagram hashtag analytics? Enter Instagram hashtag analytics! They bring exceptional reach to you.

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Hashtag Analytics Instagram Sentiment 52

Keyhole.co

FEBRUARY 4, 2023

Monitoring your LinkedIn analytics gives you scope to experiment with your go-to strategy. What are LinkedIn analytics? LinkedIn analytics refers to metrics that tell you how your posts perform on the platform. LinkedIn analytics refers to metrics that tell you how your posts perform on the platform.

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LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

Monitoring your LinkedIn analytics gives you scope to experiment with your go-to strategy. What are LinkedIn analytics? LinkedIn analytics refers to metrics that tell you how your posts perform on the platform. LinkedIn analytics refers to metrics that tell you how your posts perform on the platform.

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LinkedIn Analytics Metrics Overview 52

Keyhole.co

SEPTEMBER 12, 2023

While Twitter’s basic search features help you get most of the job done, gathering highly specific information requires more — Twitter’s advanced search. So, if you’re a marketer trying to analyze their competitor’s account or if you’re trying to identify new customers, you must learn how to advance search on Twitter.

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Social Media Marketing

AUGUST 29, 2017

Does Twitter still work? These are probably the most well-known inquiries we've run over on the Internet about the Twitter. billion searches per day, Twitter is still the most visited social media platform in the world. While working on your followers, make sure you do an analysis of competitor’s followers.

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Twitter How To Marketing Analysis 107

Sprout Social

OCTOBER 4, 2016

We’ve wrapped up our reports overhaul with an update to our Group Report. The report combines a variety of social media analytics from Twitter, Facebook, Instagram and LinkedIn to benchmark your business’ overall success on social. Pair With Network Reports for Deeper Analysis. More Networks, More Data.

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Aggregator Social Networking Groups Groups 84

Techipedia: Tamar Weinberg

AUGUST 17, 2011

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Twitter activity around flooding in NYC on August 15th, 2011 showing peak responses at noon and 5 PM.

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Analytics Radian6 Eventful Sentiment 164

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling. It incorporates Blue Silk GPT for AI analysis.

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Brand Monitoring Tools HootSuite Brands 98

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Browsed a Facebook Group? Your direct traffic in Google Analytics is a good estimate.

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HootSuite URL Analytics Forums 120

Ignite Social Media

DECEMBER 16, 2016

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. While some platforms excel in certain aspects of analytics reporting, others fall short.

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Keyhole.co

MARCH 23, 2023

Like many other social media platforms, Twitter has been useful for people in many ways. The use of Twitter for many things has also made Twitter able to provide jobs and generate income. Undoubtedly, Twitter is such a great income-generating platform! Check your Twitter analytics for information.

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Keyhole.co

DECEMBER 15, 2023

They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. Mentionlytics: A Bird’s-Eye View Mentionlytics is a social media monitoring and analysis tool that lets brands track mentions and watch for competitor performance.

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Sentiment Price Analysis HootSuite 52

Akamai Marketing

FEBRUARY 8, 2011

Most obvious of these is Google Analytics. Another is the popular “Add This&# which also offers analytic information. There is even a feature to add additional pages, great for blog-specific campaigns and funnel analysis and comparing it to Engagement Events. It isn’t that we need a tool that does everything.

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Postrank Analytics Tools Klout 134

Kikolani

SEPTEMBER 12, 2011

Naturally, being the statistics geek that I am, I wondered if I could match up the stats that Triberr gives you for visits from everyone’s unique Triberr URL of your post to the number of visits you see in Google Analytics. The Problem with Google Analytics. Triberr Visits vs. Google Analytics. Not all of the t.co

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Case Study Analytics Google Study 163

Sprout Social

NOVEMBER 21, 2023

It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. For instance, you might spot some niche market segments your competitors might be neglecting, like a different age group or interest. Where are they getting most of their traffic from? Want to dive deeper?

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Sentiment Metrics Analysis Trends 96

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Brand awareness: Track mentions, sentiment analysis , and reach. Embrace multi-platform analytics Gone are the days of siloed social strategies. Divide them into groups with similar traits.

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Social Media Management Social Media Strategy Metrics 52

agora pulse

SEPTEMBER 30, 2020

Has your social media agency avoided Twitter? Twitter marketing is one of the most popular forms of digital marketing. Do you love Twitter for marketing? Do you know how to generate high-converting traffic from Twitter? Do you know how to generate high-converting traffic from Twitter? (I Twitter threads.

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Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Brand awareness: Track mentions, sentiment analysis , and reach. Embrace multi-platform analytics Gone are the days of siloed social strategies. Divide them into groups with similar traits.

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Social Media Management Social Media Strategy Metrics 52

SocMed Sean

DECEMBER 1, 2018

I hope the updates help this growing group of solo-preneurs who recognize the value of creating and monetizing content. 5) Organic Content Analysis Tools like SEMRush, Moz, Ahrefs, or Screaming Frog. 6) Allocated Budget for Paid Media Advertising like Google AdWords and Facebook, Pinterest, Twitter, and YouTube ads.

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Blogger Company Social Media Curata 266

Keyhole.co

NOVEMBER 19, 2023

Competitor analysis By examining content and activities that do and don’t work for competitors, you should have a better understanding of which tactics resonate with your target audiences. For example, would a group of educated adults respond to a formal or informal tone? Start by selecting two to five competitors.

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Template Templates Examples Social Media 52

Keyhole.co

DECEMBER 9, 2022

But, this increasing crowd has also highlighted the importance of TikTok competitor analysis. In this blog, we’ll look at how you can do a TikTok competitor analysis in just 5 steps. What is TikTok competitor analysis? TikTok competitor analysis is the process of evaluating your competitor’s activities on social media.

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Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. Therefore, it comes as no surprise that Google Analytics ranks among the most crucial tools for marketers.

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Forums Reddit Analytics Sentiment 62

Sprout Social

MARCH 7, 2022

Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. Twitter Brand Surveys. On Twitter, brands aren’t just part of the fun. Think of it as a real-time focus group that provides honest, unfiltered feedback.

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Survey Brands Sentiment Template 92

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Keyhole offers social media listening and analytics for top social media platforms and other online media sources, like news, forums, blogs, etc., The tool is excellent for trend analysis as well.

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Industry News Google Brands 52

agora pulse

DECEMBER 22, 2020

My advice is to test out each platform and make it your goal to find a select group of social media channels that will really make an impact for your brand and drive ROI. Here’s a graph of our Facebook Group engagement based on Posts, Comments, and Reactions from Jan. How to Perform a SWOT Analysis. Seriously, it’s exhausting!).

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Social Media Strategy Content How To 126

Hootsuite

NOVEMBER 5, 2021

These new features are categorized into four key groups: Customer connections, digital intelligence, workforce activation, and risk mitigation. You’ll be able to track performance of LinkedIn ads at an individual ad level, ad-group level, and campaign level within Hootsuite Analytics’ Advertising Performance Module and Reports.

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agora pulse

DECEMBER 9, 2020

Learn more about posting content: How to Strategically Post in Facebook Groups. Best Times to Post on Twitter. Twitter produces 500 million tweets each day and 6,000 tweets each second, which means it’s critical to make sure your content stands out. How to Use Twitter Live Video to Expand Your Reach.

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Social Media Social Media Management Instagram Patterns 176

Dave Fleet

MAY 25, 2011

My primary concern was that, after seeing nearly a 90% variance between their numbers and those from Google Analytics on my own site, I couldn’t trust that their numbers for other sites would be correct. when comparing the traffic numbers for local analytics (google, omniture, etc) to the numbers on Compete.com.

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Compete Quantcast Sample Samples 277

Keyhole.co

MAY 31, 2023

Your target audience for competitive benchmarking is the group of people who you are trying to reach and engage with on social media. Compare your engagement rates with your competitors Use social media analytics tools There are many social media analytics tools available that can help you identify your competitors.

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Social Media Strategy How To Analysis 52

Sprout Social

OCTOBER 18, 2023

Start with a bird’s eye view—in Sprout, the Sentiment Summary presents a clear data visualization of your sentiment from conversational analytics for a chosen date range, including where dips or spikes occurred. Sprout’s Listening solution provided a way for them to sort and track stories and mentions across locations and fundraising groups.

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Examples Social Media Sentiment Influencer 122

Sprout Social

DECEMBER 9, 2020

Read on to find out how you can use social listening and social media trend analysis to uncover what’s trending on the internet. Native analytics tools on different social media platforms give you some idea of the trending conversations and hashtags relevant to your business. How to uncover what’s trending on the internet.

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Trends Hashtag Meme Sports 126

Buffer Social

NOVEMBER 28, 2017

And often, you’ll find the answers by turning to data and social media analytics. In this post, I’ll share a few ways of using data to find out more about your social media audience across the major social media platforms — Facebook, Instagram, Twitter, LinkedIn, and Pinterest. LinkedIn : Linkedin analytics.

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Social Media Tools Analytics Instagram 111

Hootsuite

JANUARY 4, 2023

Social media analytics. Using analytics tools to track how content performs, report on progress towards social media goals, and plan ways to improve overall response. That might mean a Facebook Group or a hashtag like #DIYTok. Twitter has been in a bit of turmoil since its purchase by Elon Musk in October 2022.

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Keyhole.co

OCTOBER 13, 2023

Adaptation of recruitment efforts To find candidates who are best qualified for a particular position, social media platforms offer the opportunity to reach specific groups of people. To find the right social network, HR managers can use analytics. This is a company that deals with automated social media analytics.

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Social Media Reputation Social Networking Hashtag 59

Ignite Social Media

MAY 17, 2016

Someone working on the analytics team could be using social media in a far different way than someone working all day as a community manager. Jessica, AKA “the Analyst” On a daily basis you can find Jessica on the backend of social media sites like Facebook and Twitter. We eat, breathe, and live social media.

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