Waxing UnLyrical

APRIL 5, 2011

Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? At the moment, marketers are relying too heavily on automated content analysis. Share PR data and reports since, with good analysis, they can spark a lot of ideas for marketers.

Radian6 177

Radian6 Marketing Sentiment Sample 177

Waxing UnLyrical

AUGUST 24, 2011

“It’s the data we could catch, but aren’t, or we’re tracking it, but the data isn’t in a useable for the analytics and the operations we’d like to perform on the data.&#. Therefore, they may not have the proper ground in data analytics to even do a good analysis.&#. My reaction?

Metrics 163

Metrics Flickr Campaign Analytics 163

Waxing UnLyrical

AUGUST 3, 2016

Some are very specific, e.g., app downloads. When asked about tools to use for measurement, Google Analytics is an oft-mentioned favorite, along with Hootsuite—both are free and easy to use. Also, Simply Measured, Hootsuite, Google Analytics, Omniture (for bigger brands) #measurePR. Other are more general like referral traffic.

Report 100

Report HootSuite Metrics Hosting 100