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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Campaign Analysis. When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Tag Lines/Campaign names – There may be specific words that you can track that are used quite a lot with the campaign.

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Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

Amongst the topics that came up was some common sense insight into the usage of geo-based social media sites like Britekite and Foursquare. He also gave an example of a powerful video campaign that charity : water used to illustrate the importance of clean drinking water. Social media makes you a better listener and writer.

ROI 114
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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Quick and Dirty Competitive Research for Keywords : If you’re looking for keywords to target in your SEO campaign, this guide will tell you what to do with available online tools and websites. It’s about being active all the time, watching the progress of your campaigns as they go through their cycles. Link Building.

Marketing 264
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Fetching Friday – Resources Mashup & Key Takeaways from #SMAZ

Kikolani

Search Engines / SEO / Analytics. Use Google Analytics advanced segments to find the the real questions your visitors ask – learn how to use analytics for keyword profiling and research. Trendistic : awesome new Twitter trend analysis tool – a look at how to learn more about Twitter trends. Analyticals.

Mashup 116
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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Growing Your Business: 5 Tips from the Founder of Foursquare (Mashable): Dennis Crowley knows his stuff, and he’s given some good and creative tips to build visibility to his business. Hey, Foursquare was pretty small once! Content Development/Marketing. Web Development and Website Strategy. SEO: Strategy. SEO: Information.

Marketing 279
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Fetching Friday – Resources Mashup, First Newsletter & Tennis Street Magic

Kikolani

Developing a custom link building campaign – from evaluating your resources to the plan of action. 40 most useful social media and PR posts in June – nice recap of a lot of great posts on social media engagement, Facebook, tools, monitoring, analysis, PR, and more. What if my competitor’s point spam links to my site

Mashup 123
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I’ve tried Foursquare , too.