Waxing UnLyrical

MARCH 28, 2011

“Second, marketers don’t know much about content analysis – it’s not something that they’ve really used in the past. “Even web analytics tools are getting into the content analysis business and now include sentiment and other media metrics that really started in communication measurement programs.&#.

Analytics 168

Analytics Marketing Sentiment Analysis 168

Waxing UnLyrical

JUNE 3, 2016

A5: #measurePR Impressions and audience analysis for the five-minute version. #measurepr. A5 If you have a team with more time than money (ie, intern) an hr/day on Google News is pretty comprehensive. Gerard Corbett also chimed in: A5 brains, eyes and ears. With so many great ideas being shared, time was over in the blink of an eye.

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Metrics Analysis Banking ROI 100

Waxing UnLyrical

JUNE 15, 2015

Measurement in #PR – Social Network Analysis. Why: Some top-line thoughts from Alex Sévigny on social network analysis. Why: Ketchum’s Tyler Durham outlines ways to create “a culture and organizational architecture that promotes creativity and innovation.” No One Puts Social (PR) In a Corner.

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Waxing UnLyrical

JUNE 24, 2016

The international panel of guests included: Chief Strategist at Ceralytics, a beta content intelligence platform, Brandon Andersen ; CEO of Pure Performance Communications, Deirdre Breakenridge ; Media Analysis Director at Universal Information Services, Austin Gaule ; and. measurePR #AMECSummit #measurepr.

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Eventful Analysis Banking Curation 105

Waxing UnLyrical

APRIL 5, 2011

At the moment, marketers are relying too heavily on automated content analysis. Share PR data and reports since, with good analysis, they can spark a lot of ideas for marketers. On specific PR measurement processes marketing pros can implement: How to best mine social media content for customer sentiment & messages.

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Radian6 Marketing Sentiment Sample 177

Waxing UnLyrical

SEPTEMBER 29, 2017

The real value comes from quant and qual analysis #amecmm #measurepr. As did Barbara: A2 To mention @thatmarion “Impression are like sperm – most miss their target and are wasted” #amecmm #measurepr. On PR measurement myths: A3: Most common failure is getting tied up with counting. Asked for the math…crickets! MeasurePR #AMECMM #measurepr.

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Waxing UnLyrical

DECEMBER 20, 2011

Our analysis also revealed that in 2010 the movie “Inception” staring Leonardo DiCaprio surpassed jarrers’ enthusiasm for Christmas. Research and Analysis. However, recent data from the Workshop’s global Awe and Wonder meter shows there has been a steady decline in enthusiasm for the holidays.

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Analysis Overview Flickr iPhone 165

Waxing UnLyrical

MARCH 19, 2014

She most recently served as Vice President of Content Marketing and Media Analysis for eOutreach/CustomScoop, analyzing media, digital content, and trends for Fortune 500 clients. See you then! Jen Zingsheim Phillips is a writer and strategic consultant based in New Hampshire. Earlier in her career, Jen worked at Fleishman-Hillard’s St.

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Training Privacy Applications Social Media 211

Waxing UnLyrical

JULY 18, 2019

As a solution, I partnered with the University of Maryland undergrad communication classes to create a mid-term exam focused on this situational analysis.

Influencer 211

Influencer Engagement Fashion Retail 211

Waxing UnLyrical

OCTOBER 12, 2012

If you don’t know how to do a SWOT analysis, you better learn. Traditional media relations is still very important in most agencies, and to most clients. Developing skills in areas such as video editing and content marketing is a huge asset. It takes a lot to build, and be part of, a tribe.

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Social Media Conference Flickr Discount 252

Waxing UnLyrical

SEPTEMBER 13, 2012

In addition, Jen oversees CustomScoop’s media analysis offerings, including BuzzPerception Reports, which track messages and trends in social media for Fortune 500 clients. Prior to CustomScoop, Jen worked at Fleishman-Hillard’s St.

Klout 183

Klout Influencer Journal Flickr 183

Waxing UnLyrical

MARCH 16, 2012

In addition, Jen oversees CustomScoop’s media analysis offerings, including BuzzPerception Reports, which track messages and trends in social media for Fortune 500 clients. Prior to CustomScoop, Jen worked at Fleishman-Hillard’s St.

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Flickr Analysis Hashtag Questions 205

Waxing UnLyrical

MARCH 31, 2019

Every indication I have seen shows more powerful algorithmic analysis and computations, not actual sentient thinking. At least not in our lifetimes. We are a long, long way from an autonomous sentient being living in the ethernet somewhere. How Will AI Improve My Work?

Analytics 164

Analytics Influencer Issues Metrics 164

Waxing UnLyrical

MAY 10, 2017

She most recently served as Vice President of Content Marketing and Media Analysis for eOutreach/CustomScoop, analyzing media, digital content, and trends for Fortune 500 clients. We hope you’ll join us! Jen Zingsheim is a writer and strategic consultant based in New Hampshire.

Skills 221

Skills Research Analysis Eventful 221

Waxing UnLyrical

NOVEMBER 21, 2016

Our trio of guests included: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index. The November edition of #measurePR focused on measuring engagement.

Engagement 100

Engagement Banking Eventful Communities 100

Waxing UnLyrical

MARCH 19, 2013

What kinds of analysis or data do you use to integrate community cool while holding the deluge of codswallop at bay? How do you qualify your audience for each campaign? apologies, Shonali!). How Socially Responsible Communications Maintain Your Community Cool is a post from: Waxing UnLyrical.

Communities 239

Communities Case Study Patterns Study 239

Waxing UnLyrical

OCTOBER 21, 2011

In addition, Jen oversees CustomScoop’s media analysis offerings, including BuzzPerception Reports, which track messages and trends in social media for Fortune 500 clients. Prior to CustomScoop, Jen worked at Fleishman-Hillard’s St.

Tools 183

Tools Flickr eBook Analysis 183

Waxing UnLyrical

APRIL 12, 2018

You use predictive analysis and content intelligence to inform your decisions. *In owned media , you ignore the best practices and the content shock uproar and move forward with sophisticated content because you know it’s better than anyone else out there. Then you bring it all together with results.

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Team Influencer Case Study Industry 213

Waxing UnLyrical

NOVEMBER 2, 2017

She most recently served as Vice President of Content Marketing and Media Analysis for eOutreach/CustomScoop, analyzing media, digital content, and trends for Fortune 500 clients. We hope to “see” you there! Jen Zingsheim is a writer and strategic consultant based in New Hampshire.

Research 193

Research Advertising Questions Communities 193

Waxing UnLyrical

OCTOBER 28, 2016

In November, we’ll be talking about measuring engagement with a really great panel: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index.

Content 100

Content Comparison Banking Consultant 100

Waxing UnLyrical

JUNE 12, 2013

Yet, once a marketing strategy is under consideration, an additional layer of analysis is deserved, one that analyzes the way an ad or campaign fits into a holistic view of the customer experience.”. Obviously, marketing has its own objectives — to drive new customers, to establish awareness, etc.

Film 258

Film Metrics Flickr Loyalty 258

Waxing UnLyrical

OCTOBER 2, 2018

She most recently served as Vice President of Content Marketing and Media Analysis for eOutreach/CustomScoop, analyzing media, digital content, and trends for Fortune 500 clients. For the full transcript, check out the #measurePR Transcript for September 13 , and we hope to see you next month for another great #MeasurePR chat!

Committee 119

Committee Reputation Consultant Guidelines 119

Waxing UnLyrical

JULY 12, 2011

In addition, Jen oversees CustomScoop’s media analysis offerings, including BuzzPerception Reports, which track messages and trends in social media for Fortune 500 clients. Prior to CustomScoop, Jen worked at Fleishman-Hillard’s St.

Klout 173

Klout Journal Flickr ROI 173

Waxing UnLyrical

JULY 11, 2014

What do you think of kybecca’s approach and my analysis of it: spot on, or dead wrong? So the next time you are thinking about unusual ways to reinforce your business’ branding, or core service proposition, consider the restroom… literally, as well as figuratively. Who knows what you’ll come up with?

Brands 174

Brands Consultant Travel Analysis 174

Waxing UnLyrical

DECEMBER 13, 2011

In addition, Jen oversees CustomScoop’s media analysis offerings, including BuzzPerception Reports, which track messages and trends in social media for Fortune 500 clients. Prior to CustomScoop, Jen worked at Fleishman-Hillard’s St.

Communities 169

Communities Klout Trends Analytics 169

Waxing UnLyrical

OCTOBER 7, 2011

In addition, Jen oversees CustomScoop’s media analysis offerings, including BuzzPerception Reports, which track messages and trends in social media for Fortune 500 clients. Prior to CustomScoop, Jen worked at Fleishman-Hillard’s St.

Influencer 163

Influencer Flickr Analysis Hosting 163

Waxing UnLyrical

NOVEMBER 27, 2012

In addition, Jen oversees the firm’s media analysis offerings, including BuzzPerception Reports, which track messages and trends in social media for Fortune 500 clients. Earlier in her career, Jen worked at Fleishman-Hillard’s St.

Analysis 198

Analysis Metrics Questions Communities 198

Waxing UnLyrical

AUGUST 17, 2015

Is Your Company Creating Reporting Squirrels or Analysis Ninjas? Why: When I featured this post in a roundup back in 2011 , I described it as personable, funny and really easy to read despite its long length. Four years later, that still rings true. ” 7.

Consultant 100

Consultant Analytics Flickr Metrics 100

Waxing UnLyrical

FEBRUARY 25, 2013

Instead we made our analysis totally transparent and shaped specifically to each client’s specific requirements. Here is an excerpt: What was an early learning experience in the field of #measurePR for you, and why? No two clients are the same with their needs, no matter how similar they appear to the outside world.

Storify 200

Storify Handbook Consultant Reputation 200

Waxing UnLyrical

MAY 24, 2011

Members of the PR measurement trade association also found that more and more clients were waking up to media analysis metrics and how these could be linked to business goals and outcomes, opposed to simply looking at outputs. Over three quarters of AMEC members said they expected the industry to continue to improve in the coming year.

Social Media 227

Social Media Metrics Flickr Industry 227

Waxing UnLyrical

MAY 6, 2015

Then do a self-analysis. . cooing dreamily about a “thought leader” that he or she has met or heard about, take the time to reflect and research. What qualities does this individual possess that cause him or her to have been anointed as such? Are you someone whom others approach with their “what do you think about…” questions?

Banking 100

Banking Flickr Travel Meeting 100

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. With Friday’s micro-training coming up, I thought I’d give you a head start on the 7C Social PR Framework™, since the training is built around it. C1 (Corollary) Case Study: AmEx – Small Business Saturday.

Case Study 100

Case Study Study Training Collaboration 100

Waxing UnLyrical

JUNE 13, 2016

Why: “As governments and corporations discover the importance of engagement to redress loss of trust and disengagement by citizens and consumers, specialists in consultation, behavioral insights, ‘big data’ analysis, and so on will take the lead,” says Jim Macnamara in this still relevant interview with The Measurement Standard (once you (..)

Education 100

Education Exercises Consultant Banking 100

Waxing UnLyrical

NOVEMBER 22, 2011

In addition, Jen oversees CustomScoop’s media analysis offerings, including BuzzPerception Reports, which track messages and trends in social media for Fortune 500 clients. Prior to CustomScoop, Jen worked at Fleishman-Hillard’s St.

Engagement 175

Engagement Hubspot Analysis Social Media 175

Waxing UnLyrical

AUGUST 22, 2016

analysis, continue with goal setting, review my listening program, and set in place the three measurement buckets. How are you using the Social PR Virtuoso Master Course to grow your Social PR superpowers? Whenever I start a new campaign, I get back to the basics. I start with the S.L.O.T

Banking 100

Banking Energy LinkedIn Analysis 100

Waxing UnLyrical

AUGUST 24, 2011

Therefore, they may not have the proper ground in data analytics to even do a good analysis.&#. And, “First, PR firms are not the best place for measurement to begin with, since their focus is on creative and spin. My reaction? “Ouch.&#

Metrics 163

Metrics Flickr Campaign Analytics 163

Waxing UnLyrical

AUGUST 3, 2016

She most recently served as Vice President of Content Marketing and Media Analysis for eOutreach/CustomScoop, analyzing media, digital content, and trends for Fortune 500 clients. Image: Luis Llerena via Unsplash, CC Zero. Jen Zingsheim is a writer and strategic consultant based in New Hampshire.

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