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Engagement – the new ROI?

Proactive Report

According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Engaging with customers is becoming paramount and the yardstick by which we measure those brands that survive and those that don’t,” says David Eldridge, CEO of Alterian. I am presenting the webinar and my guest is Rebecca Lieb, VP of Econsultancy (US).

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213 Days as an Insider

Koka Sexton

There have been 12 webinars with great guests like Jill Konrath, Anneke Seley, Barbra Giamanco and many others. I’ve been using a social monitoring tool called Alterian SM2. I agree, it’s not the smartest thing to do unless you can dedicate a lot of time to each of them and not let them die on the vine.

SM2 72
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Engagement – the new ROI?

Proactive Report

According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Engaging with customers is becoming paramount and the yardstick by which we measure those brands that survive and those that don’t,” says David Eldridge, CEO of Alterian. I am presenting the webinar and my guest is Rebecca Lieb, VP of Econsultancy (US).

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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

– [link] (via @jaybaer) #Alterian [link] Doug Braun Is Your Social Media program about asking, or answering? [link] [link] Jodi Mallow Maas Is Your Social Strategy Proactive or Reactive [link] #Business [link] Davio A Pignotti RT @khenderick: Nice Post – Is Your Social Strategy Proactive or Reactive?

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

And then there are monitoring tools like Alterian's SM2 that are out of most people's price ranges. There are free and inexpensive tools that do just about the same thing Google Analytics can do, except that GA also shows bounce rate. So, it's not that PR professionals don't think these questions are important.

Questions 160
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] Katie Van Domelen I actually haven't used SM2 since it switched from Techrigy to Alterian so I had to call them and ask a few questions to refresh my memory. The closer we get to a tool that will incorporate both monitoring and management in one, the better. Is that not true?