While Social media monitoring tools are invaluable for helping with buzz tracking and for finding influencers, it’s important to take into  account the importance of human analysis.The results are not just about the quantitative metrics; it’s more nuanced than that and you need someone who can understand and interpret the data according to the needs of your business. When choosing a tool, one of the most important things to consider is how the tool lets you sort, filter and drill down into the search results. Alterian SM2. Easy to compare data. Attensity360. MORE >>

But there has been an explosion of more elaborate tools, including Radian6 ‘s solutions, which offer you a complete listening and engagement platform, and Scout Labs ‘ tool that tracks social media and finds signals in the noise. Here’s a list of social media monitoring tools that might be helpful in your quest to get your arms around social media engagement, measurement, and metrics. If you have experience using any of these, or if I’ve omitted a tool that you find particularly useful, please comment and share! Alterian. Addictomatic. ASOMO. MORE >>

There are as many social media tools as there are posts about these tools. At the beginning of this boom of social media tools lists, I’ve published my own version of tool kit which had over 20, 000 views and over 400 RT’s and to be honest wasn’t really worth that kind of attention, but today I wanted to share with you a special list which may not surprise you, but may validate your choice of the tools. It is a list of tools which has been used by top social media people generated from the interview series with Top Social Media Citizens. SM2 Alterian. MORE >>

Social media monitoring tools identify influencers through a series of algorithms. Each tool uses different parameters and metrics to help identify influencers online. The different tools look at influencer in different ways. Not dissimilar to Google , most of the tools don’t openly talk about the algorithms they use to calculate influence, but the majority  do take into a account a number of factors that aren’t just based around popularity. Research the tools before investing time and money in using them. Share this on Facebook. MORE >>

pamorama marketing, life, social media Home About Bookshelf Links Contact 26 Free Tools for Monitoring Your Brand’s Reputation by Pam Dyer on December 6, 2009 Share Are you listening? Build a list of keywords and terms about your brand, customers, company, and market, then use some of these free tools to get a clearer view of what people are saying — with this knowledge in hand, you can begin to really develop a social-media strategy: Addict-o-matic : Allows you to create a custom-made page to display search results. Sideline : A TweetDeck-esque tool from Yahoo. MORE >>