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Engagement – the new ROI?

Proactive Report

According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Engaging with customers is becoming paramount and the yardstick by which we measure those brands that survive and those that don’t,” says David Eldridge, CEO of Alterian. I am presenting the webinar and my guest is Rebecca Lieb, VP of Econsultancy (US).

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Engagement – the new ROI?

Proactive Report

According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Engaging with customers is becoming paramount and the yardstick by which we measure those brands that survive and those that don’t,” says David Eldridge, CEO of Alterian. I am presenting the webinar and my guest is Rebecca Lieb, VP of Econsultancy (US).

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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

– [link] (via @jaybaer) #Alterian [link] Doug Braun Is Your Social Media program about asking, or answering? You have a wonderful ability to drill straight to the fundamentals, presenting them in a way that's clear and logical. link] Mike Adams RT @OneCoach: Is Your Social Strategy Proactive or Reactive?

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

So they were giving their SM plan which included Flickr as the main strategy, when a MSN messager notification pops up from one of the presenters when we asked where the Twitter part of the plan was. And then there are monitoring tools like Alterian's SM2 that are out of most people's price ranges.

Questions 160
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Best to ask on this point as the past makes the present coherent, and we've identified tremendous benefit from tracking past incidents, especially in matters where a company's reputation hangs in the balance, and harsh critics are able to use past transgressions as fuel to the fire. Is that not true?