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| | WEBBIQUITY SMM
OCTOBER 13, 2010 What’s the Best Social Media Monitoring Tool? It Depends
Alterian SM2 Freemium. Alterian SM2. Nielsen BuzzMetrics. Nielsen’s monitoring covers more than 100 million blogs, social networking sites, discussion boards and other sites where consumers can post content. Forrester Research has named Nielsen a leader in brand monitoring solutions, saying “the vendor has the strongest strategic vision and currently competes at a scale unmatched by any other competitor.. Until fairly recently, keeping track of your organization’s online presence was relatively easy. No more. Social Mention. UberVU. Cision.
| | NET-SAVVY EXECUTIVE
APRIL 1, 2011 Brand Monitoring: Where Are They Now?
Nielsen BuzzMetrics Nielsen bought the rest of BuzzMetrics in 2007 and used it as the core of NM Incite , its joint venture with McKinsey, in 2010. To complete our set of steak knives Wave reports, we have Zach Hofer-Shall's July 2010 update on Listening Platforms , which added four companies to Forrester's coverage: Alterian Entered the market through its 2009 acquisition of Techrigy. Back-channel emails are a wonderful thing. couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent.
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| | PAMORAMA
DECEMBER 6, 2009 26 Free Tools for Monitoring Your Brand's Reputation
Blogpulse : A service of Nielsen BuzzMetrics, it analyzes and reports on daily trends in the blogosphere. link] Connie Bensen Hi, You may be interested in the free version of Alterian SM2. Connie Bensen Director of Community Strategy, Alterian @cbensen [link] Connie Bensen Hi, You may be interested in the free version of Alterian SM2. Connie Bensen Director of Community Strategy, Alterian @cbensen [link] Khan I am planning to enter in accounting and consultancy business and these are very useful tips for me before starting my own business. HowSociable? Yahoo!
| | BILL HARTZER
MAY 26, 2010 Best Social Media Monitoring Tools
Nielsen – this is one of the most well known, and trusted names in customer data analytics. Nielsen has several tools that its customers can use to find out what is happening with their brands within the social media realm. Nielsen and Facebook recently joined forces to develop effective, and almost real time ad effectiveness solutions. The Nielsen social media monitoring tools also allow businesses to measure how memorable was a particular ad campaign, brand favorability, and factors that influence consideration of purchase. Share this on del.icio.us.
| | FRESHNETWORKS
MARCH 30, 2010 Social Media Monitoring Tools – 2010 Review (intro)
Over the last few weeks we’ve been carrying out detailed tests and analysis on 7 social media monitoring tools – Alterian , Brandwatch , Biz360 , Nielsen My Buzzmetrics , Radian6 , Scoutlabs and Sysomos – so that we can provide an in-depth review of the tools and a comprehensive report laying out the pros and cons for each tool. Who’s using the tools and for what?
| | BUZZ MARKETING FOR TECHNOLOGY
FEBRUARY 9, 2011 Monitoring vs Analytics [Infographic]
Alterian – formerly known as SM2 by Techrigy offers a freeimum service that offers up to 5 search terms to monitor for and up to 1000 results, which could be good enough for some small brand with low volume. Sysomos – which is now owned by MarketWire is different than Radian6 or Alterian since it also indexes more traditional news (a nice touch). So lets dig in! ANALYTIC AGGREGATORS.
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WEB METRICS GURU Surfing The Forrester Wave Listening Platforms, Q3 2010
| SUNDAY, JULY 18, 2010
I wrote about the Forrester Wave™: Social Media Listening Platforms, Q1 2009 a year ago and just found out today a new wave has been released from a friend - The Forrester Wave™: Listening Platforms, Q3 2010 - C onverseon, Nielsen
, And Radian6 Lead A Fragmented Market by Zach Hofer-Shall with Suresh Vittal ( who I saw most recently at the Sentiment Analysis Symposium in NYC a few months ago ), Emily Murphy, Michael J. Nine vendors were included in this Wave – Alterian
, Collective Intellect , Converseon, Cymfony , evolve24, Dow Jones, Nielsen
, Radian6 and Visible Technologies. MORE >>
WEB METRICS GURU Some thoughts about Turning conversations into insights: A comparison of Social Media Monitoring Tools by FreshNetworks
| THURSDAY, JUNE 3, 2010
, Brandwatch , Biz360 , Neilsen Buzzmetrics , Radian6 , Scoutlabs and Sysomos performed when monitoring conversations about global coffee brand Starbucks. However, I did verify proximity searches (terms within a certain distance from each other) are missing from current versions of Radian6, Alterian
and Scout Labs - I recall Marcel LeBrun telling me Proximity Search is present in Radian6 (see below): … On the proximity operations, we actually can use proximity queries against our index, but it is something that we have not enabled in the UI. software. MORE >>
CONVINCE & CONVERT Convince and Convert Blog: Social Media Strategy and Social Media.
| TUESDAY, SEPTEMBER 21, 2010
link] Katie Van Domelen I actually haven't used SM2 since it switched from Techrigy to Alterian
so I had to call them and ask a few questions to refresh my memory. She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. First – What are the objectives? What questions are you trying to answer? Competitive analysis: How does your brand stack up to the competition? What about you? MORE >>
WEB METRICS GURU TRENDRR.TV Initial Review and Thoughts
| SATURDAY, AUGUST 27, 2011
When you think about the logistics of actually trying to build a dashboards such as this one in Twitter, in Sysomos, Radian6, Brandwatch, Alterian
, at el, it boggles the mind – it’s almost impossible to do, manual piece of work – self serve platforms are simply not built, today, to create something like this custom twitter dashboard with a lot a lot of manual work. In this stormy weekend, as Hurricane Irene heads up the eastern seaboard, I’m sitting in an internet cafe, at 100% humidity , with TRENDRR.TV before me. Not the case here. TRENDRR.TV TRENDRR.TV MORE >>
OURSOCIALTIMES.COM The Social Media Monitoring Industry Meets Social CRM Head on
| WEDNESDAY, OCTOBER 27, 2010
bought Techrigy in July 09, Meltwater Buzz (which was reselling a white label version of Techrigy’s SM2 solution) acquired Buzzgain , a promising start-up co-founded by social PR guru, Brian Solis. But it was in May this year when Lithium , the social CRM company acquired Scoutlabs – a highly user-friendly social media monitoring tool, though one at the lighter-touch end of the analytics scale (where the likes of Nielsen
BuzzMetrics weigh down the other) – that I think the most interesting development for the monitoring industry occurred. Look out. MORE >>
- Social Networking Squared COVISIO | SUNDAY, DECEMBER 28, 2008
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