Dave Fleet
JULY 5, 2010
Note: CNW Group is a 76design client. First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Acquired by. Jive Software.
Webbiquity SMM
AUGUST 9, 2010
The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Influence: a.k.a. Share this on LinkedIn. Tweet This!
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Bill Hartzer
MAY 26, 2010
From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources. Alterian SM2 – formerly Techrigy SM2, this social media monitoring and analysis tool was designed with marketing departments, and public relations companies in mind.
Net-Savvy Executive
MARCH 30, 2011
Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian). Despite the presence of 300+ companies in the space, only a handful of the product leaders are still independent companies.
Webbiquity SMM
MAY 3, 2011
She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops. Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform. She’s also a founder of a cappella group Common Sound. Diana Adams. adamsconsulting.
Webbiquity SMM
SEPTEMBER 12, 2011
Influential voices like Olivier Blanchard and Jacquie McCarnan present formulas and methods for ROI calculation, while Steve Goldman contends that social media ROI can’t be measured in isolation, and Jackie Cohen reports that more than a third of CMOs still have no idea whether or not social media marketing is producing any ROI.
Convince & Convert
FEBRUARY 23, 2010
Didn't make it any more fun to send the reporting around, though. link] (via @jaybaer) [link] Marsh Robert Group Is Your Social Media Strategy Proactive or Reactive? – [link] (via @jaybaer) #Alterian [link] Doug Braun Is Your Social Media program about asking, or answering? link] If you're not sure, Ask Marsh!
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