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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Mid-sized to large firms may rely on fee-based social media monitoring tools like Radian 6 , Alterian SM2 , Cision or Vocus which provide automated sentiment tracking, while global brands can use tools like Neilsen BuzzMetrics or Cymfony. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

SM2 187
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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Global monitoring capability adds cost and complexity to a tool, so don’t buy it if you don’t need it, but for multinational businesses, this is essential functionality. Geographic/language coverage. Enterprises that do business globally need the ability to track social media mentions across borders and in multiple languages.

Tools 193
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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S. LeadLife is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales. Stacey Acevero. Air Force auxiliary 2nd Lieutenant and Mission Scanner. ” ‘Nuff said. Elyse DeVries.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

link] Michael Shouldice RT @Vocus: RT @JasonFalls: If your PR firm is asking these questions about social media, they're doing it wrong. And then there are monitoring tools like Alterian's SM2 that are out of most people's price ranges. If only more others felt the same. 'Digital The entire agency must change.

Questions 160