Convince & Convert

OCTOBER 19, 2010

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. They create pockets of communities where like-minded people share information and seek advice. Locations of communities online & offline.

Alterian 126

Alterian SM2 Social Networking Aggregator 126

Webbiquity SMM

NOVEMBER 16, 2010

The grandmotherly maxim, “The good Lord gave you two ears but only one mouth for a reason&# applies to social interactions in general, but is nowhere more critical than in social media marketing. Social media marketing is about earning your audience’s attention. Share this on Facebook. Find out who’s talking.

SM2 189

SM2 Alterian Social Media Influencer 189

Webbiquity SMM

MAY 3, 2011

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney. allimooney.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Bill Hartzer

MAY 26, 2010

Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources.

Cymfony 152

Cymfony Social Media Tools SM2 152

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Like Sonny divorcing Cher (or was it the other way around?)

Social Media 117

Social Media Strategy Social CRM Company 117

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&#

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? What’s the hot new trend in social media that we can bring to our clients?

Questions 160

Questions Social Media Consultant Education 160