Proactive Report

FEBRUARY 3, 2010

According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Marketers must move from a focus on siloed campaigns to an emphasis on listening to, and communicating with, consumers. Using social media channels as a broadcast medium won’t get the result you’re after. Engagement is the key to success.

Engagement 45

Engagement Alterian ROI Loyalty 45

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Return on investment (ROI) is quite simple. Like Mindjumpers, he is associated with Social Marketing Forum.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Proactive Report

FEBRUARY 3, 2010

According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Marketers must move from a focus on siloed campaigns to an emphasis on listening to, and communicating with, consumers. Using social media channels as a broadcast medium won’t get the result you’re after. Engagement is the key to success.

Engagement 40

Engagement Alterian ROI Loyalty 40

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Return on investment (ROI) is quite simple. Like Mindjumpers, he is associated with Social Marketing Forum.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Return on investment (ROI) is quite simple. Like Mindjumpers, he is associated with Social Marketing Forum.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Webbiquity SMM

SEPTEMBER 12, 2011

And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? She uses the word campaign unfortunately, but otherwise it’s a helpful post. Social Media Metrics and ROI. Social Media Strategists Look Hard at ROI this Year by eMarketer.

Social Media 257

Social Media Trendrr SM2 ROI 257

Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. – [link] (via @jaybaer) #Alterian [link] Doug Braun Is Your Social Media program about asking, or answering? But your characterisation of a strategy as proactive vs reactive adds another important layer to planning.

Social Media 117

Social Media Strategy Social CRM Company 117