Bill Hartzer
MAY 26, 2010
BuzzLogic is a social branding company that focuses on digital media that utilizes an ad platform that is driven by social media analytics. Using a proprietary conversational analytics engine, Buzzlogic helps its customers understand the mindset of the most influential players in a particular industry.
Net-Savvy Executive
MARCH 30, 2011
Every few seconds this morning, TweetDeck brings another comment on today's announcement that Salesforce.com is buying Radian6. Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian).
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Webbiquity SMM
SEPTEMBER 10, 2012
Based in Minneapolis, Abby is Senior Manager Creative Services at Best Buy, and also Board President at FamilyWise, a non-profit organization that provides programs for families that encourage self-determination, self-sufficiency, and healthy family lifestyles. Lisa also recently authored a guest post here on web analytics and lead scoring.
Webbiquity SMM
MARCH 23, 2011
more website traffic driven by social media) and 2) actionable analytics (measures that enable you to determine whether you should do more a specific activity, do less, or do it differently). Salesforce.com ), marketing automation tools and web analytics packages. Geographic/language coverage. Integration with other applications.
Convince & Convert
AUGUST 18, 2010
There are free and inexpensive tools that do just about the same thing Google Analytics can do, except that GA also shows bounce rate. And then there are monitoring tools like Alterian's SM2 that are out of most people's price ranges. So, it's not that PR professionals don't think these questions are important.
Convince & Convert
SEPTEMBER 21, 2010
link] Katie Van Domelen I actually haven't used SM2 since it switched from Techrigy to Alterian so I had to call them and ask a few questions to refresh my memory. s to ask before buying, ESP! The closer we get to a tool that will incorporate both monitoring and management in one, the better. Is that not true?
Webbiquity SMM
AUGUST 16, 2010
Social media has dramatically altered the buying process as well as marketing practices. A quick list of eight leading monitoring tools, from Alterian and Radian6 to UberVU and Sysomos. 4 (buy them a book) works well if [italics] you have the kind of boss who actually reads books. 10 Principles for B2B Sales by Better Closer.
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