Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Activity: Most web analytics tools, such as Google Analytics, can be used to track the number of visits, traffic quality (e.g.

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

OCTOBER 13, 2010

Alterian SM2 Freemium. Results can be exported to Excel for further sorting and analysis. and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Alterian SM2. Budget: $0 (I have no budget, I need something free!). Budget: $500-1,000 per month.

SM2 202

SM2 Vocus Alterian Radian6 202

Net-Savvy Executive

MARCH 30, 2011

The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009. Aquisitions say something about the segmentation of social media analysis. Enterprise software has noticed social media analysis.

Radian6 85

Radian6 Cymfony Alterian Lithium 85

Bill Hartzer

MAY 26, 2010

BuzzLogic is a social branding company that focuses on digital media that utilizes an ad platform that is driven by social media analytics. Using a proprietary conversational analytics engine, Buzzlogic helps its customers understand the mindset of the most influential players in a particular industry.

Cymfony 152

Cymfony Social Media SM2 Tools 152

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

Social Media 155

Social Media Strategy Radian6 SM2 155

Webbiquity SMM

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Cindy Bates. Cindy_Bates.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. SENTIMENT BASED ANALYTICS.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275