Online tools / apps. These can be discovered by using keyword research tools or by talking to your customer-facing employees. Identify the top blogs in any segment using AllTop , then note who those bloggers include in their blogrolls. If you’ve got the budget, search for influencers using a social media monitoring or PR management tool. Content is like singing a song. Amplification (done well) is like singing that song into a microphone. On American Idol. Late in the season. Content can be produced in a wide variety of formats: • White papers. Case studies. MORE >>

Had a great time yesterday at the MagsU workshop on "Opening the Emedia Toolbox" In the session, we reviewed numerous online tools on how to develop social media strategies for personal branding, new revenue streams, search engine optimization, new content initiatives and more for content providers/publishers.    If you have some social media tools you'd like to add, post them in the comments. Alltop - The digital magazine rack. Find the alltop for your industry - here's content marketing. Blogging/CMS Tools. The Basics. Yahoo! MORE >>

So to help you out, we've selected and categorized the leading topic tracking tools. During the process of analyzing these topic tracking tools, we discovered - to our surprise - that not many of these services output results as RSS. We think this type of topic feed tool is the most flexible, particularly when it outputs RSS. The most common such tool is probably Google Alerts. Alltop. Tracking topics on the Web can be a painful process, due to the amount of noise and difficulty of filtering it. With that in mind, here is our full list and analysis. Sponsor. MORE >>

Tools for an Engaged Social Presence. am always interested in finding the best and latest tools to enhance and expedite the  social media experiences, maintenance and growth for Harp and for our clients. Following is an abbreviated list of useful tools, resources and/or apps with links and short descriptions that you may want to incorporate into your daily social media practice. Twitter Tools: tagwalk. Tools for Sharing Content: Amplify. Use this free tool to monitor your name, brand, business, competition, industry leaders, keywords, etc. Alltop. MORE >>

This will help you choose the tools you need when it comes to your Forward direction. Try Alltop. These are just some of the tools that can help you find your own personal comfort zone. Know what your goal is, and use the tools from your Below direction to help you get there. As well as trusted people , your Right hand can also be the tools from the Below direction. Use tools that have proven their trustworthiness. Social Media social media social media philosophy social media toolsBelow, or Earth – this is your grounding and where you are now. MORE >>