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Social Media Outreach for Beginners

Sprout Social

Unfortunately some marketers use social media outreach as an opportunity to spam influencers. Is it ok to reach out to people from your brand’s social media accounts, or should you have someone from your marketing team handle social media outreach? Instead of being contacted by Widgets Inc., Engage Your List.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Customer service?

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36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity SMM

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.

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12 Essential Tips for Revitalising Your Blog in 2012

ProBlogger

Simply use sites like AllTop and Technorati , along with the blogs that you regularly read, and create a comprehensive list of the best ones in your niche. How about a marketing blog that focuses on podcasts? Find out more here and start marketing your blog the right way. But what about a finance blog that uses a lot of video?

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