Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Writtent Blog

MARCH 7, 2014

Draw up a list of influencers and the top performers in your industry. They usually have quality resources so referencing them in a post is a good kick-start. To find influencers on Google+: CircleCount. To find influencers on Twitter: Followerwonk. To find influencers on Twitter: Followerwonk. Social Media Today.

Syndication 95

Syndication Content Marketing Alltop 95

Webbiquity SMM

JANUARY 24, 2011

A free tool for finding the relative influence of any Twitter user. A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics. JustUnfollow. Don’t want to follow Twitterers who aren’t following you? paper.li.

Tools 206

Tools Social Media Lithium Sysomos 206

The Marketing Blog

SEPTEMBER 28, 2009

You should definitely follow these guys, not because some of them qualify as so-called thought leaders, but since they’re early-starters , they might have a degree of influence on your mind with their observations. A couple of years of ago, one could easily identify active users through blogs & discussion forums.

Social Media 131

Social Media Web 2.0 Alltop Wiki 131

Sprout Social

SEPTEMBER 19, 2016

Unfortunately some marketers use social media outreach as an opportunity to spam influencers. Find people that are likely to be interested in your brand and industry, ideally influencers with their own following. To get started, open the Influencer tab in Buzzsumo. You can search for influencers by topic or keyword.

Social Media 40

Social Media BuzzStream Alltop Influencer 40

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Writtent Blog

SEPTEMBER 19, 2013

According to the experts at Curata, time and resource constraints are a major barrier for many companies who want to build a content empire, but lack the time. You should approach content curation with a goal of enhancing and adding value to your existing content resources, in order to best tell your brand’s story.

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Curation Alltop Content Social Media 87