Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

JULY 5, 2010

I’ll be back in a couple weeks.

Community building 116

Community building Social CRM Consultant Posterous 116

Webbiquity SMM

FEBRUARY 21, 2012

Newsletters. Compelling: to be shareworthy from your standpoint, the content should compel the reader to take some sort of next step—download a white paper, register for a webinar, subscribe to your newsletter, contact your sales team—some type of action that makes the effort of developing the content worthwhile. Blog posts.

B2B 190

B2B Social Media Alltop Marketing 190

Convince & Convert

JULY 28, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook? What colors tend to influence rooms? Great list, looks a lot like the discovery we do prior to content planning. Painting business?

Social Media 148

Social Media Strategy Consultant B2B 148

ProBlogger

NOVEMBER 14, 2016

Never underestimate how effective it is to reach out to peers and influencers. Tactic #2: Influencers Marketing. The kind of blogger outreach I’m talking about now involves targeting influencers. Start by identifying the influencers who are blogging about topics that are relevant to you.

Google 20

Google Alltop Blogger Influencer 20

ProBlogger

NOVEMBER 14, 2016

Never underestimate how effective it is to reach out to peers and influencers. Tactic #2: Influencers Marketing. The kind of blogger outreach I’m talking about now involves targeting influencers. Start by identifying the influencers who are blogging about topics that are relevant to you.

Google 20

Google Alltop Blogger Influencer 20