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How to Create Your Own Industry Recap, Resources, & Mashups

Kikolani

Since I’ve been out of town all of this week and unable to collect my usual weekly roundup of great posts in online marketing, I thought I would share some tips on how you can create your own industry or niche focused resources mashup. Tools to Create Your Own Industry Recap. Photo Credit: Mrs. Magic. Inspired yet?

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Do You Forget “Marketing” in Your Content Marketing?

Writtent Blog

Yes, this is a great start, but what many of us forget is actually marketing the content we’ve written. Do you also forget “marketing” in your content marketing strategy? The steps below briefly outline what should be on your content marketing “ta-da” list. Optimize it for search engines!

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Social Media Tools, Apps, Resources and Plugins

Harp Interactive

Use this free tool to monitor your name, brand, business, competition, industry leaders, keywords, etc. Use this to find industry specific content from which to learn or to share. Blog directory that can be used to search for interesting, popular or industry related blogs. based on your choice of query or topic. Google Reader.

Resources 243
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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies. Identify the key influencers in your market.

Vocus 184
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How to Triple Your Audience and Lead Generation With Content Syndication

Writtent Blog

Every content marketer has a dream of penning a piece that will earn the same mass exposure as the uber-viral Gangam Style music video. A relatively little-known option for your marketing strategy is to syndicate content , which carries many of the benefits of guest posting without the attached labor. How to Syndicate Content.

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Is Social Media Strategy Required or Redundant?

Convince & Convert

Participation in these (or other) social outposts are tactics used in service of a social media strategy, which in turn is in service of a marketing (and sometimes customer service/retention) strategy, which is one element of an overall business strategy. Each of these Alltop pages include five banner ads. Or a Facebook strategy.

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Is Social Media Strategy Required or Redundant?

Convince & Convert

Participation in these (or other) social outposts are tactics used in service of a social media strategy, which in turn is in service of a marketing (and sometimes customer service/retention) strategy, which is one element of an overall business strategy. Each of these Alltop pages include five banner ads. Or a Facebook strategy.