Remove influence
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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

Identify the key influencers in your market. These are the journalists, bloggers, analysts (industry or financial) and others who can help amplify your content, spread your story, and lend credibility to your messages. Combing these measures provides at least a rough guide to the relative influence of various sources.

Vocus 184
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Do You Forget “Marketing” in Your Content Marketing?

Writtent Blog

Draw up a list of influencers and the top performers in your industry. It’s best to know the top performers in your industry. To find influencers on Google+: CircleCount. To find influencers on Twitter: Followerwonk. To find influencers on Twitter: Followerwonk. Write “Top List” content.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

A free tool for finding the relative influence of any Twitter user. In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&#

Tools 206
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Social Media Outreach for Beginners

Sprout Social

Unfortunately some marketers use social media outreach as an opportunity to spam influencers. Find people that are likely to be interested in your brand and industry, ideally influencers with their own following. To get started, open the Influencer tab in Buzzsumo. You can search for influencers by topic or keyword.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

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Diva Marketing Talks Boomers Step Into Social Media With Des Walsh, Barbara Rozgonyi & Carlos Hernandez

Diva Marketing Blog

To help you understand how to participate in the "new" conversation without getting blown-up. Today's Diva Marketing Talks explores a "new" demographic that is joining the social media conversation. The Boomer Generation may be late to this party but will the shear numbers of the demographic influence SM? 30-minutes.

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Content Curation Tips: 6 Places to Find Content to Share on Social Media

Writtent Blog

Setting up a list of influencers who consistently share the right content quickly is time-consuming and tedious, but it’s critical for any content promotion specialist. The app pulls results from your feed, allowing you to automatically spotlight the social media users who contributed to conversations in your industry.