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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

The next step is to identify the influential voices in your community that you’ll want to reach out to, connect with, and begin building relationships with. These are the journalists, bloggers, analysts (industry or financial) and others who can help amplify your content, spread your story, and lend credibility to your messages.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. 2- So what we do for clients is we would identify the 100's to 10 000's relevant and influential people in a given community (topic/vertical/ around a passion) and 3- Then we would map back their customer database.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SocialMention For more comprehensive social media searching, I use SocialMention , which indexes blogs, tweets, message board posts, and a lot more. Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post! For listening and measurement: let me know if you want to check out Biz360 Community.