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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Four high-rise hotels surround Starbucks like castle ramparts, each filled with caffeine-crazed travelers. At least 50% of all hotel rooms (hundreds) have windows that look out directly on the Starbucks roof logo. near the Vancouver airport) wisely has placed a logo on top of their location.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But more than 80% of those impressions, from “I love Sweet Leaf Tea &# to “I’d rather die than sleep in this hotel&# are created by just 16% of the U.S. population. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success.