Trending Sources

The Two Core Elements of B2B Social Media Marketing Success

Webbiquity SMM

Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. Identify the top blogs in any segment using AllTop , then note who those bloggers include in their blogrolls. Content is like singing a song. Amplification (done well) is like singing that song into a microphone. On American Idol. Late in the season. Content can be produced in a wide variety of formats: • White papers. Case studies. Video. Podcasts. Presentations. Product data sheets / brochures.

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Shareaholic Becomes a (Top Notch) Content Curator

Webbiquity SMM

With Channels, Shareaholic now joins the ranks of leading content curators like AllTop , Social Media Today , B2B Marketing Zone , Business2Community and Social Media Informer. Media Social Media Marketing AllTop b2b marketing zone Business2Community content curation content curator content discovery tools Dan Zarella Darren Herman Janet Aronica Jayme Soulati Mari Smith networks of content publishers Pam Sahota Peg Fitzpatrick Shareaholic Channels Shelly Kramer social media informer Social Media Today social sharing tools web browser extensionsParenting. Fitness.

88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. Things B2B Buyers Want Your Content To Do by Content Marketing Institute. by Social Media B2B.

B2B 75

5 Social Media Tips for Social Good Companies That Will Get Your Message Heard (In Less Than 10 Minutes Per Day)

SocialFish

Some of our favorites are Alltop , Scoop.it , and PostPlanner. BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups Best Linkedin Company Pages What to measure in social media Using YouTube for B2B Five Web Design Trends to Watch ePatient 2015: Healthcare Associations, Are You Ready? Guest post by Meg Rulli, Co-founder,  ModMark Group. Social media? Well, you aren’t alone.

Is Social Media Strategy Required or Redundant?

Convince & Convert

Instead, he links to his own Alltop website , where he excerpts the original content and then includes a link for the “rest” of the story. Each of these Alltop pages include five banner ads. If so, I need to talk to the HR Director at Alltop immediately. B2B or B2C. I don’t have a problem with  Guy Kawasaki. enjoy his books. We have friends in common.

Marketing via Aggregation, Filtering and Curation – Tools and Resources

Aggregage

Content Curation – The next wave of B2B marketing? What the Future Holds for B2B Social Media Marketing. Microsites: The next big thing in B2B. Alltop – Limited blog aggregation. And relative to the sheer volume of content available to me, I’m actually consuming a smaller percentage every day. How do you do it and what tools are available to you? Aggregation.

Is Social Media Strategy Required or Redundant?

Convince & Convert

Instead, he links to his own Alltop website , where he excerpts the original content and then includes a link for the “rest” of the story. Each of these Alltop pages include five banner ads. If so, I need to talk to the HR Director at Alltop immediately. B2B or B2C. I don’t have a problem with  Guy Kawasaki. enjoy his books. His track record in business is substantial. We have friends in common. But on the subject of social media strategy, we disagree in every possible way. Last month, Guy was interviewed (that happens a lot) in Inc. No replies.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Josh Rose reviews six “news aggregators (including Popurls , Netvibes and Alltop ) that…are moving beyond the simple RSS reader. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars. Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Create video emails? Create animations? Flowtown.

Tools 100

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity SMM

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach. It’s hard to overstate the impact of Facebook.

B2B 76

Best Business Blogging Tips and Guides of 2010 (So Far), Part 2

Webbiquity SMM

Meaningful Metrics for B2B Blogging by Proteus B2B Marketing. Jeff Bullas presents 50 tips to increase your blog’s readership, like asking questions of your readers, using StumbleUpon and AllTop , thoughtfully commenting on other blogs (with a link back to your own) and tweeting each of your new posts at least twice. How can you craft more compelling blog headlines? Which SEO tools should be part of every blogger’s arsenal? What characteristics do successful bloggers share? How can you get more links to your blog? Google Analytics ) to the lesser-known (e.g.,

30 Awesome Blogging Guides, Tips and Resources

Webbiquity SMM

Dozens of reasons why corporate blogs still matter in B2B marketing by Content Marketing Experience. J-P De Clerck makes a comprehensive case for corporate blogging—as long as it isn’t done the “wrong” way: “It’s traditional PR in a new package: corporate blogs as a way to shout how great they are.” Why Blog. Reporting that “the number of Inc. IT DROPPED!

10 Thought Leaders Share Thoughts on Curating Content

www.toprankblog.com

If you’re a big company and trying to do this, and you have a B2B section, a B2C section, 15 products in 25 markets, in 58 countries, what do we do? Content curation isn’t necessarily anything new (finding the best stuff to share is what so many of us do on Twitter already, and what bloggers have long done, or what sites like Alltop or Digg have been doing). Why bother?

Master List ?(A Wiki of Social Media Marketing Examples)?

wiki.beingpeterkim.com

For an additional 500, be sure to visit Master List 2.  And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis  Automotive  United States  David Bausola   Ford   Hurra Torpedo campaign   Presentation sharing  Automotive  United States  Philippe Deltenre   Ford   Where are the Joneses? adenin Facebook Page   Social networks  High Tech  United States  Meryl K. Evans   adenin TECHNOLOGIES Inc. Adenin Twitter   Microblogging / Microsharing  High Tech  United States  Meryl K. Whittemore   ePi Tech Inc.

Wiki 46

90 Tips to Make Your Blog Rock

www.jeffbullas.com

Use Alltop to promote your content. Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! then added to that post with some ideas from readers and more of my own with a post titled “ 50 Ways To Optimize Your Blog “. 90 Tips To Make Your Blog Rock 1. be authentic.

Tips 62

Blogger Outreach is Media Relations

blog.journalistics.com

Try a blog aggregator like Alltop or Regator , use Google Blog Search or read the blogrolls (blog suggestions) on other blogs you like. Journalistics Home About Subscribe Blogger Outreach vs. Media Relations by Jeremy Porter on September 30, 2010 I’ve seen a lot of buzz for blogger outreach lately. Is blogger outreach really a new service offering? I don’t think so.

Blogging for Startups: 10 Essential Tips to Make it Work

ProBlogger

If you don’t know where to begin, I recommend browsing a few sites in your niche via AllTop. 4. This is especially true if your startup is in the enterprise software or B2B spaces, because email crushes social media in those areas. This guest post is by Gregory Ciotti of Help Scout. Getting the word out about your startup is tough. Create useful resources. This is a big one.

The 39 Social Media Tools I’ll Use Today

www.convinceandconvert.com

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. Tweetie This extremely intuitive Mac-only app is my hour-to-hour choice for Twitter. It’s a good choice for agencies, too. Smart.

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Real-Time News Curation - Types And Real-World Examples

www.masternewmedia.org

AllTop - Blogging While it is being promoted as a curated news portal, reflecting Guy Kawasaki source picks, AllTop is basically an automated news aggregator working on a very specific small set of high-quality source sites. Print this article Real-Time News Curation - The Complete Guide Part 3: Types And Real-World Examples Whats more important? Types of Curation 1. magazine in 2006.

How to Reach Out to Bloggers

www.chrisbrogan.com

Use these resources: Alltop – the Internet’s magazine rack. Home About Speaking Newsletters Contact Best Of Work With Me How to Reach Out to Bloggers January 7, 2010 View Comments New here? Get more useful information by subscribing for free to the RSS feed. Lets dig in. Are you hoping to connect with bloggers and get the word out about your product or service? Is it worth it?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. I do this only occasionally, however, as my friends/followers on each site don’t have much overlap. Tweetie This extremely intuitive Mac-only app is my hour-to-hour choice for Twitter. Smart. implement bit.ly Nifty.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The 3 Amigos: Email, Blogging, Social Sharing August 19th, 2010 |Written By: Jay Baer | View Comments Tweet For a while now, there’s been too much talk about social media vs. email vs. search. Note to readers: all of these companies are Convince & Convert clients. Guests want to share their story.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success. RT @jaybaer: 5 Simple Ways to Turn Helpfulness Into Marketing Gold: [link] [link] Foundora 5 Ways to Turn Helpfulness Into Marketing Greatness – [link] By @jaybaer [link] Deirdre Reid, CAE 5 Ways to Turn Helpfulness into Marketing Greatness (by @jaybaer) [link] [link] Jack Scharff How can b2b apply? Wisely, he also includes a map of the downtown area on the front. It’s a Bird. It’s a Plane.

FAQ 8

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The Science of Inequality – Finding Your Influential Customers April 28th, 2010 |Written By: Jay Baer | View Comments Tweet Does social media breed inequality? million followers on Twitter? The reality is, there’s never been a level playing field. Fly more miles, get priority seating on an airline.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Many large companies see social media great for B2C, but the B2B companies find it hard to think that it can fit for them as well. Many large companies see social media great for B2C, but the B2B companies find it hard to think that it can fit for them as well. Many large companies see social media great for B2C, but the B2B companies find it hard to think that it can fit for them as well. Many large companies see social media great for B2C, but the B2B companies find it hard to think that it can fit for them as well. And that’s the problem. Trust takes time.

Get Your Social Media Operations Act Together | Blogging and.

Convince & Convert

When it comes to creating a social media strategy , there is one, often overlooked piece of the puzzle that falls through the cracks. The who is doing what piece of the puzzle. work with clients to create communication plans and digital strategies that usually include some form of social media. often get an objection when the social elements of the program are introduced. Something along the line of “we tried a blog but it wasn’t a success” or “we have a Facebook page, but it isn’t doing anything for our business.” Who’s Doing What? That can only happen if you know who is doing what.

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why Influence Mining is the Next Gold Rush August 10th, 2010 |Written By: Jay Baer | View Comments Tweet Inherently, we understand influence. It’s in our DNA. We know that a grizzly bear has a marked impact on its surroundings, and can change behavior in ways that even the fiercest badger cannot. Thanks.

Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

link] [link] Alltop Social Media Is Starbucks the Most Dangerous Competitor to Facebook? link] Social-Media.alltop [link] Geert Smet RT @Alltop_Social: Is Starbucks the Most Dangerous Competitor to Facebook? link] [link] Andy Taylor RT @Alltop_Social: Is Starbucks the Most Dangerous Competitor to Facebook? August 25th, 2010 |Written By: Jay Baer | View Comments Tweet Today’s post is a collaboration with Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. Why would Starbucks need their own digital network? Plenty. realll?

Would You Try It With a Fox?

Convince & Convert

link] Alltop Would You Try It With a Fox? Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox? May 12th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Jennifer Maggiore, CEO of Maggiore Consulting, a multi-media lead generation firm and co-host of Locals Only: a Phoenix-based live Internet show. And guess what?

I Get By With a Little Help From My Friends

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search I Get By With a Little Help From My Friends July 5th, 2010 |Written By: Jay Baer | View Comments Tweet Greetings from Canada. I’m on vacation in the great white north for a couple weeks, trying to spend a little time with the family and get The Now Revolution (my new book with Amber Naslund ) finished up.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] RT Please [link] Alltop Do You Know Your Customers Enough to be a Social Media Hit? b2b [link] Halloween Party City Do You Know Your Customers Enough to be a Social Media Hit | Guest … [link] [link] John B. Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit? Be remarkable.

Turn the Tables on Social Media with NutshellMail | Email.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Turn the Tables on Social Media with NutshellMail February 19th, 2010 |Written By: Jay Baer | View Comments Tweet Keeping tabs on your social media connections these days is like bar hopping, without the cocktails or pool tables with stained felt. You run over to check your Twitter account. Then Linkedin.

Blastoff for My New Social Media Newsletter

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Blastoff for My New Social Media Newsletter August 16th, 2010 |Written By: Jay Baer | View Comments Tweet Last Monday was the world premier of my new social media newsletter, the 3-2-1. The price is right, and if you hate them, you can bail out at any time. Why didn't I think of it? Im Jay Baer.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Treating Your Fans Like Cattle June 30th, 2010 |Written By: Jay Baer | View Comments Tweet Email ain’t dead yet. 39% of the people that check email first still use Facebook daily, but their motivation for doing so remains deal-centric. They are not a faceless heard. Because relevancy = respect.