Anyone with a New Idea is a Crank Until the Idea Succeeds
Webbiquity SMM
NOVEMBER 12, 2012
Image credit: Ajax Union. One element that none of the above concepts address, but is addressed in WPO, is that third-party content (from customers, journalists, bloggers or other influencers) has value in influencing the buyer’s decision-making process, even when it doesn’t lead directly to a lead or sale.
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