Myrland Marketing

APRIL 18, 2017

Unless you’ve been stranded on a remote island for a few weeks, you are well aware of the incident on United Airlines that resulted in a passenger being forcibly removed from the plane. As ugly as that incident was, and that word doesn’t do it justice, the response from the airline matched it. Every airline does it.

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Likeable

SEPTEMBER 24, 2019

Ah, Twitter. Arguably the most polarizing social platform, Twitter has had its share of ups and downs in recent years, but for better or worse has become a main forum for public discourse. From a marketing perspective, there are certainly reasons to be skeptical of Twitter. TWITTER: WHAT IS IT GOOD FOR?

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Twitter Airlines Aggregator Meme 80

Myrland Marketing

APRIL 18, 2017

Unless you’ve been stranded on a remote island for a few weeks, you are well aware of the incident on United Airlines that resulted in a passenger being forcibly removed from the plane. As ugly as that incident was, and that word doesn’t do it justice, the response from the airline matched it. Every airline does it.

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Airlines Training Process Eventful 40

Ari Herzog

FEBRUARY 22, 2014

This screenshot, courtesy of TwitterCounter , shows a 3-month tally of my Twitter followers. Most notable was Midwest Airlines. They stopped tweeting three years ago when they were bought by Frontier Airlines. Next is an account for Formulists, a Twitter application that went out of business two years ago. How I did it.

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Airlines Twitter Klout Class 145

Convince & Convert

APRIL 6, 2015

Karlijn manages social media at KLM (Royal Dutch Airlines), which is no small task, as KLM gets about 60,000 mentions per week on social media. Specifically on Twitter, where you have a couple of characters to solve someone’s problems. After all, for an airline, people aren’t traveling on a 9-to-5 schedule.

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Airlines Class Social Media Travel 60

Janet Fouts

JUNE 30, 2021

Twitter: [link]. Twitter: [link]. He is the author of over thirty peer-reviewed research articles, and he has written or co-authored five books including Raw Coping Power. Connect with Joel. Website: [link]. Linkedin: [link]. Facebook: [link]. Benjamin L. Dilla , PhD. Connect with Ben. Website: BoldLeaderDevelopment.com.

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Webbiquity SMM

NOVEMBER 5, 2013

In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. Last year , we narrowed our focus to honor the top 50 men and top 50 women engaging on Twitter on behalf of the tech sector.

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Mindjumpers

FEBRUARY 2, 2011

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. Southwest Airlines works with outside partners as well, including Kansas City-based VML and Buddy Media.

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Airlines Social Media Collaboration Travel 232

Twist Image

MAY 3, 2011

Brands that are leveraging Twitter to connect with their consumers may be in for a surprise. We can't forget that Twitter - in its purest form - is the ultimate exhaust valve for many individuals to let some immediate steam loose. In a world of Twitter mutterings, not all tweets are created equal. That's Twitter.

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Airlines Twitter Social Graph Loyalty 102

Webbiquity SMM

JANUARY 30, 2020

For example, Southwest Airlines rebranded themselves by implementing a yellow, red, and blue tri-color scheme. Here’s a snapshot from their website that showcases their new color scheme: Images via Southwest Airlines. Connect with Shane on Twitter or LinkedIn.

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Brands Airlines Hashtag Influencer 159

Keyhole.co

DECEMBER 23, 2023

Thanks to its relentless perseverance and budget pricing model, the brand is now Ireland’s biggest airline and operates over 500 planes. million YouTube: 108K Twitter: 808.3K Here’s a post from Ryanair’s Twitter account using the word ‘ POV ’. It also does not shy away from getting its hands dirty in ad campaigns. Instagram: 1.3

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Engagement Social Media Strategy Meme 52

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. ” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing.

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Sprout Social

AUGUST 26, 2021

Search for your brand and the name of your product on social platforms like Twitter or Instagram to learn how customers actually use your goods and services. They’re the best airline, even in crisis mode! You’d be surprised how many people respond to a question published on Twitter, LinkedIn and Facebook with their thoughts and ideas.

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Research Social Media Airlines Marketing 143

Sprout Social

NOVEMBER 29, 2022

Alaska Airlines’ path to net zero emissions . One of Alaska Airlines ’ five core values is to “do the right thing”. Alaska Airlines actually expanded its business model in new ways with the formation of Alaska Star Ventures , an investment arm that supports emerging aviation sustainability technologies. Let’s dive in.

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Examples CSR Airlines Collaboration 95

Buffer Social

OCTOBER 23, 2023

Twitter/X Blocking Bing Search Twitter/X has blocked Bing from crawling its content, potentially affecting search visibility. Enhanced User Verification In a bid to combat bots, Twitter/X is introducing payment, phone, and ID verification along with a $1/yr fee for new users. Read more That's it for updates!

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News Social Media Airlines Collaboration 71

Convince & Convert

OCTOBER 5, 2015

According to a press release from earlier this week, “the offer will last until March, 2 2016 and will only be available on planes equipped with the airline’s new ViaSat WiFi, which Virgin America claims delivers Internet speeds up to ten times faster than other Wi-Fi systems provided by competing airlines.” Water on Mars.

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Twitter Airlines Sentiment Press Release 60

Sprout Social

AUGUST 22, 2018

That’s why having a concrete Twitter customer service strategy is a must-have for brands who want to keep their customers happy. Why Twitter Customer Service Matters. Although Instagram and Facebook may be the most pressing networks for marketers right now, Twitter remains one of the top avenues for customer service.

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Twitter Tips Notification Sentiment 97

Janet Fouts

JULY 8, 2010

I’m a big fan of group coupon networks, deals and discounts offered through Twitter. You don’t have to surf social media networks for very long to run into another ad for a coupon site offering “GREAT DEALS&# and “HUGE DISCOUNTS&# and there are plenty of them vying for attention on Twitter already. Does it work?

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Twitter Discount Airlines SMS 127

Socialized

JULY 15, 2009

A YouTube video by a musician upset at United Airlines for breaking one of its instruments has reached nearly 3 million views in just a few days, and is creating a lot of buzz in social media circles. United Airlines led the musician on a year-long goose chase for reimbursement, and finally told him “no.&#

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Case Study Airlines Study Blogosphere 182

Sherrilynne Starkie

FEBRUARY 19, 2012

Driving ROI from social media for airlines . This video is chock full of the latest statistics for social media use in business and discusses what’s important in measuring ROI. Related posts: Brands use social media for PR. Social media boosts campaigns. Click here to start to receive my newsletter. VISIT MY FACEBOOK PAGE.

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ROI Social Media Airlines Statistics 290

Techipedia: Tamar Weinberg

AUGUST 14, 2012

We’ll head down under and discuss what an antipodean airline is doing with social, animation and web videos. The Kiwi airline is well known for their lighthearted safety videos. Combined, Air NZ’s online and offline presence has resulted in its place amongst the top 10 of the most successful airlines in social media.

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Airlines Marketing Statistics comScore 210

The Realtime Report

MARCH 25, 2014

Airlines ranked at 80 for website satisfaction, but drop to 69 for overall satisfaction. Airlines 80. Twitter Users Log In Via Mobile, #RLTM Scoreboard Smartphones Surpass TV in Time Spent with Media. However, there are plenty of exceptions. Food Manufacturing, Soft Drinks, Breweries (combined) 82. Life Insurance 81.

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Sites Social Media Insurance Airlines 177

Social Media Marketing

JANUARY 26, 2012

The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media. They've made great use of Flickr, YouTube, Twitter, Facebook and more and have always led with a very human and very customer-centric approach. That finger wag gets me every time.

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Travel Social Media Airlines iPad 165

Sprout Social

FEBRUARY 18, 2020

Airlines have some of the busiest social media notifications around and it helps to keep an eye on brand keywords. Because of listening tools, Alaska Airline was able to quickly respond to a customer’s tweets that didn’t directly mention them. — Alaska Airlines (@AlaskaAir) February 5, 2020. I'm sorry for any trouble!

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Social Media Strategy Brands Airlines 134

WebInKnow

APRIL 1, 2019

Yesterday, I was flying on the American Airlines shuttle from Boston to New York when soon after takeoff we hit a flock of geese. When I deplaned, I shot a photo of the blood and feathers on the nose and windscreen of the plane and posted it on Twitter and Instagram.

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Airlines News Content Instagram 75

Convince & Convert

DECEMBER 13, 2011

Mid-way on a Southwest Airlines flight home from a speaking engagement in Ft. Will Abraham’s parents ever fly any other airline? For companies that don’t truly believe in the primacy of the customer, all the Twitter and Facebook and blogs and YouTube in the world won’t change their fortunes.

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Airlines Loyalty YouTube Social Media 167

Ignite Social Media

SEPTEMBER 22, 2022

There are some great case studies of how various brands use Brandwatch’s solutions including Nestle, American Airlines, and Walmart that we highly recommend checking out if your social media goals are similar. Access to Audience – See all audience data in one place. Listen – Monitor the web for insights. What Stands Out?

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Review Case Study Social Media Management Airlines 91

Unmetric

DECEMBER 4, 2019

Now that our tastebuds are all sophisticated, airline meals need to up their game too. Their pop culture-laden sassy takes on classic literature have been winning them quite a lot of engagement on Twitter. DISCOVER CONTENT INSPIRATION. Here are a few posts that stood out to us while curating #UnmetricBrandStars.

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Meme Travel Airlines Curation 98

agora pulse

OCTOBER 13, 2016

Using Twitter for customer service is not only convenient for consumers, but also for your business. Recently Twitter has rolled out tools to make offering customer service on the network more convenient than ever. Let’s look into Twitter customer service a bit more and see how your business can benefit.

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Features Twitter Issues Airlines 60

Bare Feet Studios

JULY 2, 2008

Here’s a real life example with several free ideas I have for United Airlines , or any airline really. How over-booked are the airlines to not have a few extra seats across several flights to two different destinations? UA was willing to rebook us on American Airlines, for a flight at 8 p.m.

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Airlines Marketing Travel Hotels 40

The Realtime Report

JANUARY 9, 2013

The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers. Increase Twitter followers by 15%. These videos were then promoted through Securian’s presence on Facebook and Twitter. Choose Relevant Content .

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Social Media Strategy Case Study Airlines 186

Convince & Convert

DECEMBER 28, 2011

As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. It’s happened to me, as my awesome assistant Jess Ostroff once accidentally yelled at a company from my Twitter account instead of her own. This is #3. – Jay).

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Types Training Twitter CoTweet 137

Audiense

JUNE 15, 2016

How many active users does Twitter have? If you do a quick check on Twitter’s website, the official number is 310 million. That’s 310 million Twitter users that advertisers can reach out to. What if we tell you that advertisers can now reach over 700 million people on and off Twitter – via Twitter?

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Airlines CPA Mobile Platform 60

Twist Image

AUGUST 14, 2012

Who would have thought that 140 characters on Twitter could do so much damage to the character of a brand? The Halifax-based musician wrote a song and created a YouTube viral video sensation with United Breaks Guitars in 2008 after his guitar was busted during a trip on United Airlines. So, is United Airlines now a decimated brand?

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Airlines Wikipedia Publishing Price 92

Twist Image

MARCH 8, 2013

Not email, Twitter of Facebook but long-form copy. It's not the airline's responsibility to organize your agenda. If you're on the plane and it's delayed for two hours and you suddenly realize that you're not going to make that meeting you planned, don't blame the airlines. twitter. Travel time equals catch-up time.

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Airlines Travel iPhone Loyalty 101

Audiense

JUNE 15, 2016

How many active users does Twitter have? If you do a quick check on Twitter’s website, the official number is 310 million. That’s 310 million Twitter users that advertisers can reach out to. What if we tell you that advertisers can now reach over 800 million people on and off Twitter – via Twitter?

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Airlines CPA Mobile Advertising 60

Convince & Convert

JANUARY 21, 2016

President Obama delivered his final State of the Union address last Tuesday, and Twitter was all abuzz with #SOTU chatter. Overall, there were more than 950,000 Twitter mentions during the hour-long speech : While Obama addressed a host of issues, it did not include the sharp focus on gun violence that many expected.

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