Akamai Marketing

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The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event.

Akamai Marketing

The cost of the campaign was approximately $350,000 with Marriott covering hotel expenses and partner Hawaiian airlines covering flights. The group got lots of together time as they moved along middle America on a 45-foot bus.

Eventful 100
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Social Media During Emergencies

Akamai Marketing

I couldn’t help but reflect on the fact that the tsunami sirens didn’t tell me as much as Twitter did. Is Twitter today’s warning siren? I was reliant exclusively on Twitter (mostly), Facebook and my car radio to get updates for the tsunami. Bing’s Twitter maps app is a great visual aid for this.

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Klout and Kred – Social Influence Comparison

Akamai Marketing

Now, if the airline I fly on most started caring about my Kred, I might care more.but I still think frequent flier status is a lame measurement of over all influence. And just as hiring someone on a Klout or Kred score is laziness, so is assuming that your only influencial fans are on Twitter, Facebook and LinkedIn. Not so much.

Klout 177