Mindjumpers

FEBRUARY 2, 2011

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. Southwest Airlines works with outside partners as well, including Kansas City-based VML and Buddy Media.

Airlines 232

Airlines Social Media Collaboration Travel 232

Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. 3 ways to create more entertaining social content Social media teams are effectively in-house content creators, which means you need to know the latest trends and align them with your brand values.

Social Media 90

Social Media Content Airlines Authentication 90

BeingOptimist

APRIL 10, 2023

These sectors include: Airlines Cruise lines Hotels and resorts Online travel agencies (OTAs) Car rental companies Tourism service providers Travel stocks are shares of publicly traded companies operating within these sectors.

Travel 40

Travel Airlines Hotels Tourism 40

Sprout Social

AUGUST 26, 2021

This is also a great opportunity for social teams to solicit feedback from sales or customer service teams who hear directly from customers about their likes and dislikes. They’re the best airline, even in crisis mode! Discover what customers like about your brand.

Research 144

Research Social Media Airlines Marketing 144

Convince & Convert

JANUARY 4, 2024

Despite this 3-month timeframe, remember that most social media and content teams require approvals before taking off with an idea. This is content that is not meant to last and stay relevant. Trends tend to have a shelf-life of 90-days – specifically on TikTok.

Trends 144

Trends Brands Airlines Energy 144

Sprout Social

NOVEMBER 29, 2022

Alaska Airlines’ path to net zero emissions . One of Alaska Airlines ’ five core values is to “do the right thing”. Alaska Airlines actually expanded its business model in new ways with the formation of Alaska Star Ventures , an investment arm that supports emerging aviation sustainability technologies. Let’s dive in.

Examples 96

Examples CSR Airlines Collaboration 96

Sprout Social

FEBRUARY 18, 2020

Airlines have some of the busiest social media notifications around and it helps to keep an eye on brand keywords. Because of listening tools, Alaska Airline was able to quickly respond to a customer’s tweets that didn’t directly mention them. — Alaska Airlines (@AlaskaAir) February 5, 2020. Do you have a large team?

Social Media 136

Social Media Strategy Brands Airlines 136

Sprout Social

JANUARY 10, 2024

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. In the end, the customer said the wait wasn’t too long and even praised the airline’s friendly employees. Reduce agent burnout Let’s face it.

Reputation 105

Reputation System Brands Knowledge Base 105

Sherrilynne Starkie

JUNE 11, 2018

She described how today’s successful leaders see their team members as valued contributors and how they support learning and professional development. They are bringing in new perspectives by implementing cross functional teams and engaging outside experts. Companies are doing away with the silo mentality by unifying goals.

Collaboration 152

Collaboration Chemicals Airlines Exercises 152

Ignite Social Media

SEPTEMBER 22, 2022

There are some great case studies of how various brands use Brandwatch’s solutions including Nestle, American Airlines, and Walmart that we highly recommend checking out if your social media goals are similar. Access to Audience – See all audience data in one place. Listen – Monitor the web for insights. What Stands Out? Final Thoughts.

Review 91

Review Case Study Social Media Management Airlines 91

Convince & Convert

JANUARY 4, 2024

Despite this 3-month timeframe, remember that most social media and content teams require approvals before taking off with an idea. This is content that is not meant to last and stay relevant. Trends tend to have a shelf-life of 90-days – specifically on TikTok.

Trends 78

Trends Brands Airlines Social Media 78

Twist Image

SEPTEMBER 4, 2014

Whether it''s structural, management-based or legacy team members, I''m often dumbfounded when I come across organizations that really struggle to get out of their own way to get the job done (well). How do you feel about the airlines? With that, the Irish airline, Ryanair , has a dubious reputation. It''s true.

Airlines 85

Airlines Brands How To Travel 85

The Realtime Report

AUGUST 29, 2019

“It may seem counterintuitive, but despite customer support teams being much busier than usual during the holidays, customers themselves are not seeing negative effects,” said Helpshift CEO Linda Crawford. “This is because retailers are learning how to scale their support operations during the busy holiday shopping season.

Study 79

Study Telecommunications Airlines Survey 79

Ignite Social Media

JUNE 12, 2017

A PR crisis can strike a brand at any time without warning – especially with today’s technology and how easy it is to have incidents recorded (looking at you, United Airlines ). Legal Advisers – Depending on the nature of the crisis, you may want to have a member of your brand’s legal team available for questions and risk assessment.

Social Media 114

Social Media Airlines How To Communities 114

Social Media Strategies Summit

APRIL 21, 2023

Continuing the yoga brand example, Brittany explains: “If Megan Rapinoe and the US women’s national team are heading up conversations about visibility in sports and pay equity, that might be something that fits with your brand. But they’re not going away because they play a vital role in protecting your brand and organization.

Conversation 130

Conversation Brands Authentication Trends 130

Ari Herzog

FEBRUARY 22, 2014

Most notable was Midwest Airlines. They stopped tweeting three years ago when they were bought by Frontier Airlines. I’m not sure what Team Eclipse Pro did but they don’t do it anymore. But now that you know the likes of Midwest Airlines and The Standard could be following you, do you care?

Airlines 145

Airlines Twitter Klout Class 145

Social Media Marketing

JANUARY 26, 2012

The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media. The other airline that's going above and beyond in social media is Virgin America. Their blog, Nuts About Southwest , has been a perennial leader in the corporate blogging space.

Travel 165

Travel Social Media Airlines iPad 165

Keyhole.co

JUNE 19, 2023

based airline has a dedicated social monitoring team for all platforms, 24/7, responding to customer queries, complaints, and compliments. Empower your social media team: Train your team to handle a variety of customer queries and issues. Let’s have a look at brands that excel at this. JetBlue Airways This U.S.-based

Social Media 52

Social Media UGC Content Loyalty 52

Buffer Social

APRIL 10, 2020

This team communication regarding COVID-19 is part of our COVID-19 Response Series. Retreat is a very important event for us as a team – for alignment, morale, connection, culture, and moving initiatives forward. If you have already booked your flight, check in with your airline to see what your options are for a refund or credit.

Travel 52

Travel Airlines Team Sites 52

The Realtime Report

JANUARY 9, 2013

Related Stories Turkish Airlines Video Ad Tops 100 Million Views Top Social Media Case Studies of 2012 Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz. . ”Our results show that our long-term value proposition is resonating and we can build a social media community around our brand,” says Schema.

Social Media 186

Social Media Strategy Case Study Airlines 186

Proactive Report

DECEMBER 2, 2009

The trick to good PR and social media measurement is to work very closely with the online marketing team. A case study about their 72 hour fare sale. Learn to use tracking links and landing pages for each press release and social media channel. That way you can track the results and the success of each activity.

Airlines 73

Airlines Social Media Press Release Case Study 73

Convince & Convert

AUGUST 4, 2013

Here it is, in all its glory: We just saw a tweet from Google facts that an airline in India only hires women because they are lighter, so they save $500,000 in fuel!!! Pro sports teams are starting to troll fans and other teams with regularity. Insert your women drive jokes below – haha! I have eight issues with this: 1.

Social Media 150

Social Media Airlines Communities Sports 150

Adam Cohen

MARCH 30, 2011

With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. …watching customers share and comment on really valuable and relevant content your team created. How do you define success with leveraging social media?

Social Media 244

Social Media Airlines Sentiment Conference 244

Convince & Convert

NOVEMBER 14, 2014

So for Matt Gentile and his team at Century 21 , what is the goal of social media? Each franchise is its own individual business, so Matt’s team at corporate supports the 103,000+ agents in their 7,100 offices around the world with fresh content and with social media education. No one is going to buy a house on Facebook.

Social Media 127

Social Media Real Estate Airlines Mobile 127

Hootsuite

SEPTEMBER 8, 2020

For example, Hootsuite uses @Hootsuite_Help , which is run by the support team. It also ensures you assign the right teams to monitor the right types of incoming public messages. Your customer service team can likely address client questions faster and in more detail than your social marketing team could do.

Social Media 145

Social Media HootSuite Issues Team 145

Twist Image

MARCH 8, 2013

or your local sports team. It's not the airline's responsibility to organize your agenda. If you're on the plane and it's delayed for two hours and you suddenly realize that you're not going to make that meeting you planned, don't blame the airlines. What are your tricks to making airline travel tolerable? at every point.

Airlines 101

Airlines Travel iPhone Loyalty 101

Unmetric

MAY 28, 2019

Its social team is hip, funny, and delightfully weird across all its social platforms, making Innocent an essential across “brands to follow” lists everywhere. Its social team extensively uses pop culture references and also target their posts to get high engagement levels. Photo: @kristiemaewolfe. Innocent Drinks. Etihad Airways.

Social Media Management 111

Social Media Management Social Media Brands Class 111

Techipedia: Tamar Weinberg

JANUARY 15, 2013

The most successful companies build their products on their purpose, whether it is Southwest Airlines striving to bring affordable air travel to everybody, Apple to create a seamless and stylish user experience, or Dyson to re-invent what we use every day and make it better.

Press Release 192

Press Release Airlines Skills Retail 192

Social Media Strategery

NOVEMBER 22, 2019

” Or “the Southwest Airlines locker room at the University of Texas.” They’ve now burned their college eligibility and don’t have a team. Now, what if you got wind that the best player on your favorite team may be entering the draft early because they wanted to get paid? Or a field hockey team?

Brands 81

Brands Sports Marketing Airlines 81

Socialmedia.biz

FEBRUARY 24, 2019

Most of the brands that you love, for example, Apple, Southwest Airlines or Sephora, recognize social media marketing to be an integral part of how they spend their money, time and resources, which brings us to a simple, straightforward conclusion: Marketing is more about efficiency and less about ROI.

ROI 132

ROI Social Media Airlines Proposal 132

Buffer Social

MARCH 19, 2020

Last Thursday (March 12, 2020), as a team, we took a moment to stop and reflect. If you’re closing your office and the team is working from home and it isn’t impacting your customers, that might not be something you’d want to communicate. Support and keep your team informed. That’s why we want to share these thoughts with you.

Social Media Management 98

Social Media Management Social Media Retail Team 98

agora pulse

DECEMBER 20, 2016

KLM Royal Dutch Airlines. KLM Royal Dutch Airlines is expanding customer choice again with the help of Facebook. The team at CNN is embracing this trend by recommending personalized content to their readers. It’ll transform how your team communicates information. The power of choice.

Examples 60

Examples Airlines Facebook Retail 60

Audiense

MAY 10, 2016

A somewhat surprising figure was that some of the most followed accounts were other teams, with 38.12% of Leicester’s followers also following Manchester United. They also have a 28% higher following than Malaysian Airlines.

Social Media 99

Social Media Airlines Sports Report 99

Convince & Convert

OCTOBER 5, 2015

According to a press release from earlier this week, “the offer will last until March, 2 2016 and will only be available on planes equipped with the airline’s new ViaSat WiFi, which Virgin America claims delivers Internet speeds up to ten times faster than other Wi-Fi systems provided by competing airlines.” Water on Mars.

Twitter 60

Twitter Airlines Sentiment Press Release 60

Webbiquity SMM

NOVEMBER 5, 2013

In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. By Cheryl Burgess, originally published on the Blue Focus Marketing Blog. Our goal in designing these awards was to honor the top 50 women and top 50 men in social media.

Twitter 187

Twitter Airlines Syndication Blogger 187

Convince & Convert

FEBRUARY 23, 2013

.” In the study of more than 23,000 customers of 100+ brands, JD Power found that just seven companies were cited by consumers as being particularly adept at both social media marketing and social media customer service: Southwest Airlines. Ford ( interview with Ford’s social media team on Social Pros podcast ).

Social Media 139

Social Media Banking Airlines Apple 139

Convince & Convert

NOVEMBER 14, 2014

So for Matt Gentile and his team at Century 21 , what is the goal of social media? Each franchise is its own individual business, so Matt’s team at corporate supports the 103,000+ agents in their 7,100 offices around the world with fresh content and with social media education. No one is going to buy a house on Facebook.

Social Media 66

Social Media Real Estate Airlines Mobile 66