Convince & Convert

APRIL 6, 2015

Karlijn manages social media at KLM (Royal Dutch Airlines), which is no small task, as KLM gets about 60,000 mentions per week on social media. After all, for an airline, people aren’t traveling on a 9-to-5 schedule. This kind of strategy was made possible at KLM because it was supported from the top down.

Airlines 60

Airlines Class Social Media Travel 60

Mindjumpers

FEBRUARY 2, 2011

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. Great opportunities in a collaborative social media strategy.

Airlines 232

Airlines Social Media Collaboration Travel 232

Webbiquity SMM

JANUARY 30, 2020

Here are five actionable strategies that can help you boost your brand’s value using social media amplification. For example, Southwest Airlines rebranded themselves by implementing a yellow, red, and blue tri-color scheme. Here’s a snapshot from their website that showcases their new color scheme: Images via Southwest Airlines.

Brands 159

Brands Airlines Hashtag Influencer 159

The Realtime Report

JANUARY 9, 2013

The videos include a variety of people (and some of their pets) “sharing their views on personal goals, financial strategies, debt, retirement savings and more.” Related Stories Turkish Airlines Video Ad Tops 100 Million Views Top Social Media Case Studies of 2012 Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz.

Social Media 186

Social Media Strategy Case Study Airlines 186

Oktopost

NOVEMBER 9, 2022

While both strategies aim to connect better with customers through personal relationships that build revenue, social selling is more one-to-one rather than one-to-many. Jamie’s speaking engagements & workshops have been delivered across 6 continents, for brands such as Microsoft, Thomson Reuters, Oracle, American Airlines & Intel.

Social Media 125

Social Media Airlines Marketing Apple 125

Sprout Social

AUGUST 3, 2023

And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. The most successful brands leaned into this evolution in content consumption, adapting their strategies to tell stories that resonate with their audience. Take, for example, budget airline, Ryanair.

Social Media 89

Social Media Content Airlines Authentication 89

Sprout Social

AUGUST 26, 2021

To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy. According to the latest Sprout Social Index™ , there are seven unique consumer insights marketers can gather from their brand’s social platforms to apply toward their strategies.

Research 143

Research Social Media Airlines Marketing 143

Convince & Convert

JANUARY 4, 2024

It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. Pairing evergreen content in your social media strategy is crucial if you want to maintain presence to your audience. There’s an estimated 4.9 What most brands want is to reach as many people as possible right?

Trends 78

Trends Brands Airlines Social Media 78

BeingOptimist

APRIL 10, 2023

These sectors include: Airlines Cruise lines Hotels and resorts Online travel agencies (OTAs) Car rental companies Tourism service providers Travel stocks are shares of publicly traded companies operating within these sectors. Dive Deeper Everything You Need To Know About Short Selling And How It Works

Travel 40

Travel Airlines Hotels Tourism 40

Sprout Social

NOVEMBER 29, 2022

Alaska Airlines’ path to net zero emissions . One of Alaska Airlines ’ five core values is to “do the right thing”. Alaska Airlines actually expanded its business model in new ways with the formation of Alaska Star Ventures , an investment arm that supports emerging aviation sustainability technologies. Let’s dive in.

Examples 95

Examples CSR Airlines Collaboration 95

Dave Fleet

MAY 12, 2010

Forrester analyst Augie Ray posted a list of seven things he recommends organizations do to avoid the recent problems of Nestle and United Airlines. Tags: social media strategy. You must improve customer support: Poor customer service now has the potential to do widespread damage to your brand. How does your organization shape up?

Organization 393

Organization Social Media Airlines Issues 393

Social Media Strategies Summit

APRIL 21, 2023

Read on for expert insights from: Saad Khan , Brand Social Lead, Shopify Eric Aaberg , Head of Social Strategy, TGR Creative Brittany Cabriales , Head of Social Media, GoFundMe Dylan Doyle , Assistant Director, Social Media, EY Canada What Is a Trend, Anyway? Trends mean different things to different brands. That was a rare miss,” he notes.

Conversation 130

Conversation Brands Authentication Trends 130

Sprout Social

AUGUST 19, 2020

Facebook Messenger can play a critical role in your Facebook marketing strategy if you know how to use it right. For this strategy to work, keep in mind that you have to create a highly compelling Facebook ad copy that draws prospects in and makes them want to click the Messenger prompt. Benefits of Facebook Messenger for business.

Facebook 142

Facebook How To Airlines Survey 142

Buffer Social

OCTOBER 23, 2023

Fake Airline Rep Scam A new scam on Twitter/X involves fake airline reps assisting in flight rebooking, showcasing a bizarre exploitation tactic. Takeaway: Delve into Coca-Cola's strategic approach for potential insights to refine your own social media strategy. teens spend around 4.8 Read more That's it for updates!

News 71

News Social Media Airlines Collaboration 71

Convince & Convert

APRIL 13, 2013

It’s certainly true in the airline industry, where LA Times reports that complaint volume is up 30% year-over-year. How Social Media and Smartphones Breed a Petri Dish of Negativity is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

Social Media 147

Social Media Airlines Social CRM Avatar 147

The Realtime Report

MARCH 20, 2023

Start collaborating with other companies such as airlines, hotels, or travel agencies. As an expert in the car rental industry, these are some effective strategies to increase profits and customer satisfaction. Advertising in local media such as newspapers, radio stations, and even television is also highly effective.

Transportation 91

Transportation Insurance Discount Hotels 91

Ignite Social Media

JUNE 1, 2016

Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. So how do you incorporate live video streaming to your social strategy? Live Video Streaming to Take Over.

Trends 60

Trends Social Media Strategy How To 60

Sprout Social

JANUARY 10, 2024

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. In the end, the customer said the wait wasn’t too long and even praised the airline’s friendly employees.

Reputation 102

Reputation System Brands Knowledge Base 102

Ari Herzog

FEBRUARY 22, 2014

Most notable was Midwest Airlines. They stopped tweeting three years ago when they were bought by Frontier Airlines. But now that you know the likes of Midwest Airlines and The Standard could be following you, do you care? Media Strategy Twitter' I forced inactive accounts to unfollow me. First, meet my former followers.

Airlines 145

Airlines Twitter Klout Class 145

Hootsuite

DECEMBER 7, 2022

Still, if you master the tool, you can dig deep and revisit some favorite or forgotten posts — or study your competition’s social media strategy. It’s perfect for hacking your social strategy and finding fantastic old tweets. Twitter’s advanced search capabilities are some of the app’s most well-kept secrets.

Twitter 115

Twitter HootSuite Airlines Mobile 115

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. It is a powerful strategy for social media content marketing when aiming to boost customer success. And the most prominent of all is UGC. JetBlue Airways This U.S.-based

Social Media 52

Social Media UGC Content Loyalty 52

Later

MAY 28, 2021

And with new interactive features , there’s never been a better time to include it in your social media strategy. Just take a look at this post by JetBlue , an airline company: Developing a personality for your brand can also make your content more recognizable and differentiate you from your competitors. Use Data to Tell Your Story.

LinkedIn 100

LinkedIn Brands Marketing Airlines 100

Bare Feet Studios

JULY 2, 2008

Here’s a real life example with several free ideas I have for United Airlines , or any airline really. How over-booked are the airlines to not have a few extra seats across several flights to two different destinations? UA was willing to rebook us on American Airlines, for a flight at 8 p.m.

Airlines 40

Airlines Marketing Travel Hotels 40

Hootsuite

SEPTEMBER 14, 2023

This information can be used to shape a data-driven strategy. For example, if you’re an airline trying to assess customer satisfaction, it might be hard to discern customers’ true feelings through surveys or customer service interactions. Why not use social media intelligence to find out?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Pixlee

MARCH 30, 2022

Retailers are looking to incorporate even more video content into their marketing and advertising strategies in 2022. Successful brands using video like Delta Airlines on TikTok make the most out of a video-centric marketing strategy by diversifying the types of videos shared by the brand and the avenues they’re shared on. .

Trends 75

Trends Retail UGC Authentication 75

The Social Media Incubator

SEPTEMBER 24, 2013

Eventually, the airline issued an apology and the luggage was found. Are there any strategies you’ve seen to help improve social media customer service? . .” He would get a response some time later that read as an apology and stated that the British Airways Twitter feed is only open 9 a.m. to 5 p.m.,

Social Media 114

Social Media Airlines Reputation Feed 114

Unmetric

MAY 28, 2019

Find out which famous brands you should follow and what their social strategies are. Snark and sass are a big part of their social strategy and have contributed to their social success too! — Wendy's (@Wendys) February 13, 2019. We’ve got another tasty installment in our Instagram Marketing Strategy series for you!???

Social Media Management 111

Social Media Management Social Media Brands Class 111

Webbiquity SMM

NOVEMBER 27, 2018

At the other end of the spectrum, the reaction on Twitter was brutal when United Airlines forcibly dragged a passenger off a plane in 2017. Competitive intelligence: Listening to what competitors say about themselves can provide insights into their marketing and product strategies.

Team 160

Team Marketing B2B Eventful 160

Twist Image

APRIL 12, 2017

One airline's massive public relations and business scandal today is hardly even mentioned on the next quarterly earnings calls. In the UFC -like clip from the major airline this week, there is that same underlying statement hidden with the brand's apology. Being an airline is a tough business. It's not just airlines.

Airlines 58

Airlines Brands Meme Film 58

The Realtime Report

JANUARY 16, 2013

. “The tokens that are in the game today represent household items from the 1930s when the game was first introduced,” says Ryan Mugford, senior director of global brand strategy and marketing of Hasbro Gaming, told ClickZ. ” And apparently, the brand saw social media as the best way to do so. .”

Campaign 193

Campaign Crowdsourcing Facebook Badge 193

Convince & Convert

AUGUST 4, 2013

Here it is, in all its glory: We just saw a tweet from Google facts that an airline in India only hires women because they are lighter, so they save $500,000 in fuel!!! When Funny Becomes Inferno a Cautionary Tale of Social Media Humor Gone Wrong is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

Social Media 150

Social Media Airlines Communities Sports 150

Convince & Convert

NOVEMBER 14, 2013

This campaign could have easily come from a tourism board, an airline, or a hotel chain. Real-Life Instagram Project Filters In Unique View of London is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

Project 153

Project Instagram Tourism Airlines 153

Twist Image

JULY 11, 2018

Case Two: I'm a 100k traveller on a major airline (this is not to brag, but rather to create context that this brand knows everything about me. I got an email from the airline. With a listing of airline-supported hotels and prices. business strategy. and I am considered in their top-tier of clients). analytics. .

Airlines 60

Airlines Retail Loyalty Hotels 60

Small Business Mavericks

OCTOBER 15, 2014

So it makes sense that before an ad campaign or search engine optimization strategy is put into place, the language of the potential user is considered. It’s not a new subject for Small Business Mavericks; remember the story about that airline’s leather seat fiasco? That still makes me laugh.)

SEO 102

SEO Airlines Small Business Sites 102

Webbiquity SMM

NOVEMBER 23, 2015

Unless you’ve got one of those brands (like Apple , Zappos , TOMS Shoes , or Southwest Airlines ) everyone loves writing about, it’s hard to stand out amid the clutter. Many of the top experts in PR, blogging and social media have written about influencer marketing strategies and tactics.

Blogger 100

Blogger Airlines Hotels Influencer 100

Socialmedia.biz

FEBRUARY 24, 2019

Most of the brands that you love, for example, Apple, Southwest Airlines or Sephora, recognize social media marketing to be an integral part of how they spend their money, time and resources, which brings us to a simple, straightforward conclusion: Marketing is more about efficiency and less about ROI.

ROI 132

ROI Social Media Airlines Proposal 132

Convince & Convert

APRIL 22, 2014

This brand has built a business on selling luggage that airline passengers never claimed. Hopefully you’ll be able draw some inspiration from their strategy and apply it to your own. They wanted to take their strategy a step above that. From formal wear to iPods, the store is huge and even equipped with a café.

Brands 156

Brands Blogger Retail Case Study 156