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Brandwatch Full Review: Here’s What You Need to Know

Ignite Social Media

Brandwatch offers consumer intelligence under the basis of consumer research to help understand your consumers, your brand, and your market. Social Media Management. Brandwatch provides the tools to search social networks and the internet to find the right audience, opportunities to act on, and problems to avoid.

Review 91
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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. Twitter is arguably the most flexible and capable social network for B2B marketers.

Team 160
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Customer Satisfaction: Social Media Websites Rank Among The Worst

The Realtime Report

The bad news: social media websites rank among the worst-performing companies researched by the ACSI. to 71, social media outlets are now the fourth lowest-scoring category in the ACSI; consumers are even less satisfied by airlines, subscription TV, and internet service providers. Climbing 4.4%

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How to create a complaint management system to protect your brand reputation

Sprout Social

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. In the end, the customer said the wait wasn’t too long and even praised the airline’s friendly employees.

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The Worst Malware Ever (and What It Teaches Us About Malware of the Future)

The Realtime Report

Every day, InfoSec researchers discover a new malware variant (actually, 360 thousand variants ) worming its way across the web and onto users’ devices. Then, Zeus created a botnet that is still used to steal login details for social networks, banks, email accounts and more. billion in damage, globally.

Banking 87
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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert. She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Recently I needed to change a flight with United Airlines. Listen here ).

CSR 127
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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert. She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Recently I needed to change a flight with United Airlines. Listen here ).

CSR 126