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Southwest Airlines: When Offline Meets Online

Direct Marketing Observations

There was a time when Southwest Airlines were the darlings of social media. However, Southwest Airlines notwithstanding, employees far and wide, seemed to have never received the memo about the impact of social and digital within the organization. The airlines tries to make it right and apologizes. What are the lessons?

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Use of Social Media to Inspiration for All Businesses

Mindjumpers

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. Southwest Airlines works with outside partners as well, including Kansas City-based VML and Buddy Media.

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How a Volcano Created a World-Class Social Media Program for KLM Airlines

Convince & Convert

Karlijn manages social media at KLM (Royal Dutch Airlines), which is no small task, as KLM gets about 60,000 mentions per week on social media. That huge number is due, in large part, to customers with issues reaching out and saying, “KLM, I have a problem.” So they took the plunge.

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How to create a complaint management system to protect your brand reputation

Sprout Social

So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? Promptly responding to, and addressing your customers’ specific issues can turn a negative experience into a positive one. It will also demonstrate your commitment to resolving issues and delivering a positive experience.

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Top 10 Travel Marketing Conferences of 2018

Pixlee

We’ve put together our list of the 10 must-attend travel marketing conferences of 2018 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. Eye for Travel : San Francisco, CA (April 9-10 2018).

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Top 10 Travel Marketing Conferences of 2017

Pixlee

We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. Eye for Travel : San Francisco, CA (April 24-27 2017).

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Car Rental Business: Advantages And Disadvantages

The Realtime Report

Accountants handle paperwork: issuing invoices to customers, organizing documents after each transaction, entering new information into databases, monitoring online bookings, and communicating with insurance companies. Start collaborating with other companies such as airlines, hotels, or travel agencies.