Talkwalker SM

JULY 28, 2016

Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. As you can see in the Facebook post above, the influencer Brooke Savard uses #LifeWellTravelled even though the experience she talks about has nothing to do with the airline which created the hashtag.

Hashtag 60

Hashtag Industry Campaign Hotels 60

Later

MAY 28, 2021

Work With Influencers and Experts. You can think of them as a mini-blog post, like The Female Influencer : Letting customers or members of your community do the talking is an effective way to connect with your wider audience, while also building brand trust. Position Your CEO or Founder as a Thought Leader. Use Data to Tell Your Story.

LinkedIn 100

LinkedIn Brands Marketing Airlines 100

Sprout Social

FEBRUARY 18, 2020

But when you practice social media listening , you’re taking an overall look at brand mentions and industry trends to better inform future marketing decisions. Airlines have some of the busiest social media notifications around and it helps to keep an eye on brand keywords. — Alaska Airlines (@AlaskaAir) February 5, 2020.

Social Media 136

Social Media Strategy Brands Airlines 136

Talkwalker SM

MAY 26, 2016

Here are a few numbers that will convince you to step up your visual influencer marketing on social media: 47% of millenials are influenced by what they see on social media when it comes to making purchasing decisions (2015, Deloitte ). For each dollar spent on your influencer program, you will generate an average $6.95

Analytics 68

Analytics Influencer Apparel Airlines 68

Convince & Convert

MAY 22, 2014

Hints such as airline, flight duration, and local time can assist in identifying the location, but also deduct time from the clock. The top 50 scores have a chance to win two free airline tickets to a destination of their choice. Once the user begins the game, they’re prompted with a series of location-based Instagram images.

Airlines 157

Airlines Instagram Tourism Hotels 157

Pixlee

MARCH 30, 2022

Brands like Alo Yoga , Puma, and DMC are bringing social selling to their ecommerce websites through shoppable galleries of Instagram and TikTok posts, both sourced from community members and influencers as well as created by the brand itself. Trend #3: The Relatable Micro-Influencer Beats Out Celebs.

Trends 75

Trends Retail UGC Authentication 75

Webbiquity SMM

NOVEMBER 23, 2015

Influencer marketing has become a key component of PR and web presence optimization. Unless you’ve got one of those brands (like Apple , Zappos , TOMS Shoes , or Southwest Airlines ) everyone loves writing about, it’s hard to stand out amid the clutter. It’s also challenging to do well. Most of the time.

Blogger 100

Blogger Airlines Hotels Influencer 100

Keyhole.co

DECEMBER 23, 2023

Thanks to its relentless perseverance and budget pricing model, the brand is now Ireland’s biggest airline and operates over 500 planes. Considering the airline industry can be quite polluting, these efforts and the marketing of the causes are crucial to the brand’s online image. Ryanair also does its part for sustainability.

Social Media 52

Social Media Engagement Strategy Meme 52

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Ability to target influencers or brand advocates. Social media intelligence could be the answer.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Socialmedia.biz

FEBRUARY 24, 2019

Most of the brands that you love, for example, Apple, Southwest Airlines or Sephora, recognize social media marketing to be an integral part of how they spend their money, time and resources, which brings us to a simple, straightforward conclusion: Marketing is more about efficiency and less about ROI.

ROI 132

ROI Social Media Airlines Proposal 132

Adam Cohen

MARCH 30, 2011

With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. They all in many ways were first to market, which in an industry like marketing tends to benefit those who create the buzz first.

Social Media 244

Social Media Airlines Sentiment Conference 244

Buffer Social

OCTOBER 23, 2023

Get the need-to-know highlights from the social media industry that happened the week of October 16-20. Fake Airline Rep Scam A new scam on Twitter/X involves fake airline reps assisting in flight rebooking, showcasing a bizarre exploitation tactic.

News 71

News Social Media Airlines Collaboration 71

Unmetric

MAY 28, 2019

No other brand owns user-generated content and influencer marketing as much as Airbnb, and for that, its Instagram truly deserves every follower it gets. This fashion brand is Instagram-famous and relies heavily on influencer marketing. BarkBox’s influencers are all the dogs you see in their posts. View this post on Instagram.

Social Media Management 111

Social Media Management Social Media Brands Class 111

Socialmedia.biz

JUNE 8, 2018

You’ll have the opportunity to interact with some of the social media industry’s top professionals and marketers. In the past, marketers from large businesses such as CBS, Best Buy, Microsoft, Sprint, and Southwest Airlines have attended the conference. The conference will be held in Winter Park, Florida on December 5-7.

Conference 79

Conference Eventful Social Media Microsoft 79

Waxing UnLyrical

JANUARY 3, 2013

Some notable companies that participate are Amazon, Home Depot, American Airlines, Bath and Body Works, Neiman Marcus, Fandango, and several others. It’s a clever way for social media fans with a large following to monetize their creativity and influence on popular platforms. Everybody wins. Parking Panda.

Crowdsourcing 217

Crowdsourcing Price Airlines Survey 217

Buzz Marketing for Technology

DECEMBER 19, 2012

One of the best examples of this growth in e-commerce is the airline industry, which was once dominated by call center activity. The Web is now such a powerful, commanding route to market that in some pre-Internet sectors, more than 90% of business is now done online. Moreover, this year Cyber Monday sales alone hit $1.98

Insurance 206

Insurance Banking Airlines Loyalty 206

Twist Image

JUNE 28, 2011

Here's some framework for you: I spent close to 15 years in the music industry. I'm a loyal customer of the airline. Klout, PeerIndex, Twitter Grader and others simply bring to light something we've all known for a very long time: it's always been about the numbers and who we all - individually - influence. music industry.

Klout 103

Klout Airlines Hotels Influencer 103

Twist Image

NOVEMBER 17, 2010

We've come to a point where certain individuals online have more influence and power than some of the biggest corporate brands. Take an industry you hate (airlines, mobile carriers, automotive, you name it) and you'll note that these industries are not made up of evildoers. They're publishing, broadcasting and connecting.

Brands 108

Brands Automotive Airlines Influencer 108

Pixlee

DECEMBER 29, 2017

Celebrating its 15th anniversary in 2018, the New York Times Travel Show takes visitors on a trip around the globe while offering a wide range of activities, forums, cultural performances, and exhibits for travelers and travel industry professionals alike. Skift Forum – Europe : Berlin (April 26 2018).

Travel 40

Travel Conference Tourism Forums 40

Oktopost

SEPTEMBER 24, 2019

Companies with a bad reputation may suffer losses of revenue and stock value for a long time after such events — just ask United Airlines or Wells Fargo. Corporate reputation matters to all stakeholders: investors, employees, customers, and the industry at large. You want people to want to work with you and to stick with you.

Reputation 83

Reputation Press Release Airlines Construction 83

Pixlee

DECEMBER 29, 2016

Featuring cultural performances spread across five stages, the New York Times Travel show takes visitors on a trip around the globe while offering a wide range of activities, forums, and exhibits for travelers and travel industry professionals alike. Skift Global Forum - Europe : London, England (April 4 2017).

Travel 47

Travel Conference Tourism Hotels 47

Convince & Convert

JUNE 4, 2014

Try as we might to know our businesses and industries, our expertise is in marketing. Employees’ enthusiasm or interest in blogging is influenced by the way the leaders at the company perceive the blog. The way the blog is positioned to a company’s employees will influence employee perception and willingness to contribute to the blog.

Team 160

Team Engagement Hubspot Newsletter 160

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. Social media has a huge influence on travel-related purchases. 5% switched airlines. Because the travel industry relies so heavily on word-of-mouth marketing, this is one trend you can’t ignore.

Travel 40

Travel Class Social Media Hotels 40

Proactive Report

OCTOBER 30, 2011

What if that customer has a measure of influence online? Or they are a Key Opinion Leader for your brand or industry and they have 13,000 or 130,000? Social Bakers published this chart by vertical and commented that Telecom, Services, Airlines and others should have a response rate between 65 and 75% to all user questions.

Social Media 95

Social Media Retail Airlines Social Graph 95

Pixlee

FEBRUARY 9, 2017

Most of the time, success behind products looking to make it big within the lifestyle industry comes from the story of those behind the scenes. But when they first started out, competitors sued the founder Herb Kelleher in an effort to keep the airline from ever taking off. Because they felt like it? They’re on Instagram.

Brands 40

Brands Airlines How To Apple 40

Hootsuite

FEBRUARY 14, 2023

When it comes to social media, top influencers have cracked the code. Many of today’s most popular influencers get their start on another platform (Vine, YouTube, or TikTok) and migrate their followers over to Instagram as their popularity grows. Today, we’re looking at the top 10 most popular influencers on Instagram.

Influencer 110

Influencer Instagram Collaboration YouTube 110

Sprout Social

JANUARY 25, 2023

Consisting of five components, Porter’s Five Forces essentially helps you answer the broader question of how attractive it is to be in a specific industry. Porter’s Five Forces can help you address how power is distributed in an industry, the nature of how easy it is to enter and the likelihood of survival. Does loyalty play a role?

Strategy 115

Strategy Airlines Brands Analysis 115

Pixlee

APRIL 6, 2017

Then narrow in on a list of competitor brands within your specific industry (whether any of them speak to that of the lifestyle business or not). These days, many of those in the lifestyle industry aim to bridge a gap between cheap and aspirational luxury. Marketing Your Lifestyle Brand in the 21st Century.

Marketing 40

Marketing Diagrams Apparel Airlines 40

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Work with content creators and influencers to build trust. Folks aged 15 to 21 are more likely to follow some or many influencers than their older counterparts.

Airlines 109

Airlines Marketing How To Influencer 109

Buffer Social

SEPTEMBER 28, 2016

One thing we’re particularly fond of at Buffer when it comes to improving ourselves is listening to podcasts relevant to our niche and industry. Each week, Tyler Anderson interviews people behind top brands and influencers to discuss social media, tech, and online marketing. In our case, that means social media podcasts !

Skills 40

Skills Social Media Hosting Marketing 40

Webbiquity SMM

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Anyway, on to the list! List of Corporate Social Strategists for 2011.

List 155

List Twitter Brands Microsoft 155

Convince & Convert

APRIL 28, 2010

Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 Fly more miles, get priority seating on an airline. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Keyhole.co

OCTOBER 21, 2023

Industry trends Markets change quickly as a result of new trends. It is a flexible toolset that can empower people and organizations in a variety of positions and industries: 1. Influencer monitoring: Find influencers who can help you spread your message, reach more people, and work with them.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Writtent Blog

MAY 11, 2021

This also means British airlines will no longer be under the jurisdiction of the ECJ or supervision of the EASA. Create your contract agreement contract in a few seconds using the already published template that was curated by industry professionals. Scope clauses have a major influence on manufacturers of regional aircraft.

CPA 40

CPA Banking Template Templates 40

Sprout Social

DECEMBER 5, 2023

Several brands, including United Airlines, have reportedly lost patrons and billions in value due to their poor management of the Flight 3411 incident involving a forcefully removed passenger that went viral online. However, selecting the best online reputation management software depends on the organization’s size or industry.

Reputation 100

Reputation Software Tools Sentiment 100

Convince & Convert

JULY 22, 2016

As customer experience gains greater and greater influence on business success, marketers need to be ready. It’s sort of an expose on the online ratings and reviews industries, so everything from fake reviews to trolls and that whole gamut of things, good and bad, that happen on those online rating and review platforms.

Review 79

Review Hotels Consultant Airlines 79

ProBlogger

JULY 18, 2019

A myth in your industry that won’t go away is an ideal topic for an evergreen post. The Ultimate Guide to Airline Baby Bassinets. 6: What Key Stories Could You Use from Your Life or Your Industry? What key stories have there been in your life or your industry that continue to have relevance today? Bunting Tutorial.

Content 34

Content Examples Publishing Types 34