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Facebook Updates Travel Ads to Help Airlines Reach More Prospective Customers

Social Media Today

Facebook has updated its Travel Ads offering with a new airline specific addition to help target prospective passengers.

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71% of Airlines See Mobile as the Future of Airline Payments

The Realtime Report

Mobile and social media will be a focus for airlines over the next few years, according to a recent survey from airline payment processing company WorldPay. A whopping 83% of airlines believe that improvement and deployment of new payment technology is a major business priority. photo: Wikipedia Commons.

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Turkish Airlines Video Ad Tops 100 Million Views

The Realtime Report

Turkish Airlines’ viral video ad, featuring Kobe Bryant and Argentine soccer star Lionel Messi, topped 100 million views on YouTube today. It takes the prize as the most-viewed travel ad in 2012 — even beating out Air New Zealand’s ‘Hobbit-themed’ safety briefing, which logged over 10 million views ( Skift ).

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Last month on social: A lot like Christmas, but also memes and travel

Unmetric

Now that our tastebuds are all sophisticated, airline meals need to up their game too. This photo of Etihad Airways’ in-flight meal captured attention on Facebook, garnering over 398K interactions. Outlanderish travel plans. Here are a few posts that stood out to us while curating #UnmetricBrandStars.

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Social Media and Travel

Social Media Marketing

It means that more of us are doing things on the web (or mobile web, as the case may be) while we're on the go, and there are certain things those of us in the digital world look for when we travel - at least with regard to infrastructure. The other airline that's going above and beyond in social media is Virgin America. Thanks, Delta!

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10 Travel Influencers Your Brand Should Partner With

Pixlee

Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Leveraging partnerships with travel influencers can help hospitality and travel brands reach a wider audience and boost engagement and bookings all while showcasing the brand in an authentic and organic way. Nomadic Matt.

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46 Travel Tools to Optimize Your Next Vacation

Convince & Convert

As we bathe in the memory of friends, family and BBQ over this week’s Memorial Day holiday, our minds are now tuned up and ready to hit our favorite travel season – summer. Trippy – Like Pinterest, but dedicated exclusively to collecting and sharing travel ideas ( Web, iPhone). Let the games begin. Happiness Factor.

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