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United Airlines Takes Flight on Social Media: How They’re Changing the Game

Bill Hartzer

In an era where digital presence is more critical than ever, United Airlines is defying expectations and setting new standards on social media. The airline has taken a bold leap, shifting from its traditional corporate image to a more dynamic, creator-driven approach. Its parent company, United Airlines Holdings, Inc.,

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Get Engaged at Work – #MindfulSocial with Carson Tate

Janet Fouts

How do we get re-engaged in the workplace ourselves and enjoy better relationships and a happier team? Make It Work she reveals why you don’t have to rely on your company, your coworkers, your boss, or anything other than yourself for your professional fulfillment and engagement. My guest this week is Carson Tate, Coach and speaker.

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Southwest Airlines: When Offline Meets Online

Direct Marketing Observations

There was a time when Southwest Airlines were the darlings of social media. However, Southwest Airlines notwithstanding, employees far and wide, seemed to have never received the memo about the impact of social and digital within the organization. The airlines tries to make it right and apologizes. What are the lessons?

Airlines 138
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Ryanair’s Social Media Strategy: Driving Engagement With Humour

Keyhole.co

Thanks to its relentless perseverance and budget pricing model, the brand is now Ireland’s biggest airline and operates over 500 planes. This blog examines how Ryanair’s social media strategy helps the brand gain the active engagement of audiences. Let’s examine how this translates into user engagement.

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Five Ways to Boost Your Brand Value Using Social Amplification

Webbiquity SMM

For example, Southwest Airlines rebranded themselves by implementing a yellow, red, and blue tri-color scheme. Here’s a snapshot from their website that showcases their new color scheme: Images via Southwest Airlines. Another popular strategy to boost your brand’s engagement on social media is to partner with influencers.

Brands 159
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What sets Social Selling apart from Social Media Marketing?

Oktopost

Joining host, Jennifer Gutman, on Radically Transparent, he distinguishes and discusses the modern-day buyer and why 74% of deals won go to the sales professional who was the first to engage with the customer and provide meaningful insight. Selling as a means of engagement and how not to get stuck in “random acts of social”.

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How to Engage Eco-Friendly Customers on Instagram

Pixlee

Below, find how to approach the second (and final) step so that your eco-friendly customers are engaged now more than ever before. . Delta shared an Instagram post this year about its switch to more fuel-efficient planes, one of the ways the airline aims to reduce its carbon footprint. Be Transparent About Your Green Initiatives .