Sprout Social

JANUARY 10, 2024

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. In the end, the customer said the wait wasn’t too long and even praised the airline’s friendly employees.

Reputation 102

Reputation System Brands Knowledge Base 102

Keyhole.co

JUNE 19, 2023

Authenticity and trust: UGC is perceived as more authentic and reliable than traditional marketing methods since it originates directly from users, not the companies trying to sell their products or services. Let’s check out the companies leveraging UGC. Bonus: You can add campaign hashtags and keywords to Keyhole.

Social Media 52

Social Media UGC Content Loyalty 52

Hootsuite

JUNE 29, 2023

candidates won’t work for a company with a bad rep. No wonder internationally beloved toy company Lego reported a 17% growth in 2022. You don’t necessarily have to sit back and accept public sentiment. Whether you’re beloved by the world or loathed, social media is a vital tool for both shaping and managing your reputation.

Reputation 106

Reputation Strategy Brands HootSuite 106

Keyhole.co

OCTOBER 21, 2023

This is where social media monitoring’s art and science come into play. You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Sprout Social

DECEMBER 5, 2023

Several brands, including United Airlines, have reportedly lost patrons and billions in value due to their poor management of the Flight 3411 incident involving a forcefully removed passenger that went viral online. However, it doesn’t help with social media management or social listening.

Reputation 96

Reputation Software Tools Sentiment 96

Sprout Social

AUGUST 27, 2020

Mr. Peanut and its parent company, Kraft-Heinz, will emerge unscathed following this rather confusing ad campaign, but other brands that don’t generate billions of dollars in yearly revenue like Kraft-Heinz might be so lucky. Social media managers may be able to address some comments on their own.

Brands 133

Brands Sentiment Social Media Management Issues 133

Visually SM

SEPTEMBER 17, 2015

The downside is that increasing your impressions doesn’t necessarily mean you’re increasing the positive sentiment around your brand. One Social Media Metric to Rule Them All. Without further ado, the one metric that should be the most important to your social media management and marketing strategies.

Metrics 145

Metrics Social Media Airlines Social Media Management 145