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How the Travel Industry is Recovering in 2021 with Influencers

Pixlee

The passenger revenue of airlines’ plunged by about 314 billion , about 55% of where it was in 2019. . Enter influencers and user-generated content (UGC) – the community-driven method for rebuilding trust in travel. Influencers who are actively participating in these experiences can help build that trust.

Travel 52
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The right fit: How to find influencers for your brand’s marketing campaign

Sprout Social

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. If you’re considering an influencer marketing program , you’ll have plenty of options.

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3 ways to adapt content for the era of social media entertainment

Sprout Social

From content creation to community management, the responsibilities of social teams have expanded significantly. Social media used to be a way to communicate directly with your community and the algorithm barely had any influence over your feeds. And it influenced consumer preferences as well.

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10 Travel Influencers Your Brand Should Partner With

Pixlee

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. So, where do you start as a brand?

Travel 66
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5 Ways to Use LinkedIn for Marketing Your Brand

Later

Work With Influencers and Experts. You can also share a story from a member of your community through your LinkedIn captions. You can feature blog posts they’ve written, or interviews they’ve participated in, to better connect with your community. Position Your CEO or Founder as a Thought Leader.

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Monday Social Media News Roundup: Week of October 23rd

Buffer Social

Scheduled Chats for Communities A new feature under testing allows scheduling chat events in communities, fostering organized interactions. Community Fact Checks Requirement Community fact checks on Twitter/X now r equire source inclusion , promoting more transparent information validation.

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Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

Here are a few numbers that will convince you to step up your visual influencer marketing on social media: 47% of millenials are influenced by what they see on social media when it comes to making purchasing decisions (2015, Deloitte ). For each dollar spent on your influencer program, you will generate an average $6.95