Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. With the insights they gathered, they were able to create more inclusive and targeted campaigns and boost sentiment among the LGBTQIA+ community from 10% up to 44%.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Ignite Social Media

AUGUST 10, 2017

They launched the #BecauseSummer campaign to inspire millennials to embrace the high temperatures, beaches, bikinis, and crazy adventures that this season offers — the content on their Instagram page features influencers and UGC posts that show just that. With all the drama surrounding airlines these days, we have to give it to Delta.

Social Media 87

Social Media Airlines UGC Campaign 87

Pixlee

JUNE 8, 2021

Users on Twitter, Facebook, and Instagram frequently express their concerns about the environment, urging companies take Corporate Social Responsibility (CSR) more seriously. If all you did this year was helping the local community to raise funds for the elephant orphanage in Sri Lanka, don’t shy away from posting about it.

Instagram 52

Instagram Engagement CSR How To 52

Pixlee

JUNE 14, 2021

Many Instagram influencers felt as though their engagement and impressions were dwindling. Yet even though Facebook has restricted content reach, you can still get exposure with the right strategy. This simple ask goes a long way in creating community, and the user even replies “honored!”. Invest in Influencer Marketing.

Instagram 52

Instagram UGC Apparel Hashtag 52

Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Hootsuite

JUNE 25, 2019

To get your creative juices flowing, we’ve rounded up more than 20 ideas across Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, Snapchat— and even TikTok. Check out our Facebook and Instagram contest ideas for suggestions and guidelines. You can also share the post in Facebook or Instagram Stories to better spread the word.

Examples 111

Examples Social Media Instagram Hashtag 111

Twist Image

NOVEMBER 17, 2010

In this age of consumer reviews, blogs, Twitter , Facebook and beyond, it's hard to get away with being that bad. We've come to a point where certain individuals online have more influence and power than some of the biggest corporate brands. The individuals behind the products are talking (or typing) directly with consumers.

Brands 108

Brands Automotive Airlines Influencer 108

Oktopost

SEPTEMBER 24, 2019

Companies with a bad reputation may suffer losses of revenue and stock value for a long time after such events — just ask United Airlines or Wells Fargo. Forums, Discord chats, Facebook groups, and other special-interest sites dedicated to your business, products, or industry should also be on your radar. Engage Respectfully.

Reputation 83

Reputation Press Release Airlines Construction 83

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. Social media has a huge influence on travel-related purchases. 5% switched airlines. airline, hotel, rental car) you can still provide value throughout your customer’s journey.

Travel 40

Travel Class Social Media Hotels 40

Pixlee

FEBRUARY 9, 2017

Whether cult-like or otherwise, the key is that when building lifestyle brands you’re really building online communities of likeminded individuals at their core. Like most everything else nowadays, these types of communities are likely to flock towards the online world. They’re on Facebook. They’re on Instagram.

Brands 40

Brands Airlines How To Apple 40

ProBlogger

SEPTEMBER 26, 2011

This guest post is by Lina Nguyen of Words That Influence. ProBlogger Training Day event speakers Craig Makepeace and Caz Makepeace are travel bloggers who landed a corporate sponsorship deal with a major airline, to cover a high profile international sporting event. You’ve built a community. You have reach. That all depends.

Company 49

Company Travel Airlines Blogger 49

Buffer Social

SEPTEMBER 28, 2016

3 Community Building & Customer Support podcasts. Recent episodes you might like: Why This Brand Gets 15-Fold Engagement on Facebook Live Video. Live Video: Creative Ways to Do a Live Show on Facebook. Recent episodes you might like: How Southwest Airlines Led With Social Media To Emerge From a Crisis.

Skills 40

Skills Social Media Hosting Marketing 40

Pixlee

APRIL 6, 2017

First, make a generalized lifestyle brands list: a listing of top lifestyle brands that succeed at activating and uniting communities. Lifestyle examples of this nature include brands like Southwest Airlines or Apple. Grow Your Community. This is where growing your community and again, social media come into play.

Marketing 40

Marketing Diagrams Apparel Airlines 40

Webbiquity SMM

FEBRUARY 28, 2011

Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. It’s also possible there may be errors in my list; please let me know in the comments or through my Twitter if you find any, and I will correct them.

List 155

List Twitter Brands Microsoft 155

Convince & Convert

APRIL 28, 2010

Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 Fly more miles, get priority seating on an airline. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Donating real money, uplifting marginalized voices, volunteering and attending marches and rallies are all ways to genuinely show up for your community. Source: Statista.

Airlines 109

Airlines Marketing How To Influencer 109

Mindjumpers

AUGUST 9, 2012

Last week, in our “ tip of the week ” on our Facebook page , we urged brands to remember two essential things about communicating on social media channels: Today, I will take a closer look on our own advice, in order to fully explain and explore the necessity of understanding the platforms on which you are communicating.

Social Media 235

Social Media Loyalty Airlines Marketing 235

ProBlogger

JULY 18, 2019

It was massive news in our community, as Lightroom is the most popular post-processing tool our readers use. Since then it’s been getting 1,000–1,500 views per day, although it can be as high as 10,000 views on days when I reshare it on Facebook. They often save it to Facebook, which is a signal to Facebook that it ranks well.

Content 34

Content Examples Publishing Types 34

Waxing UnLyrical

AUGUST 15, 2019

The Stories feature implemented by social networks like Facebook, Snapchat, and Instagram represents a great communication channel for businesses, particularly suited to those which already post high-quality images and videos across their social media channels. Infographic via 99firms.com. Image: NeONBRAND via Unsplash, CC0.

Instagram 157

Instagram Airlines Loyalty Marketing 157

Hootsuite

JUNE 29, 2023

Contribute to your community The best reputations don’t just come from carefully managing your tone and image — they come from offering genuine value to your community and cultivating connections. Try creating a Facebook group for your fans. Ask your community questions and shout-out major contributors.

Reputation 106

Reputation Strategy Brands HootSuite 106

ProBlogger

APRIL 23, 2018

Virgin Australia Airline features blog content for in-flight entertainment. Join our Facebook group. We have done many podcast in the past on how to grow traffic to your blog using online methods, but someone actually asked in our Facebook group in the last week or so, in other ways to do this in an offline setting.

How To 49

How To Eventful Collaboration Blogger 49

Keyhole.co

JUNE 30, 2021

Hardly anything defined Facebook success more than access to its users’ data and the capability to turn it into advertising dollars. Apple allowed users to block tracking and now requires users explicitly to agree to pass off their tracking data to app owners like Facebook for targeting ads. Data is the new oil.

Data 108

Data Social Media Strategy CPC 108

Keyhole.co

MARCH 1, 2023

Hardly anything defined Facebook’s success more than its access to user data and its capability to turn it into advertising dollars. Apple allowed users to block tracking and now requires them to explicitly agree to data sharing with apps such as Facebook for ad targeting. For example, the average CPC in Facebook is $0.97

Data 52

Data Social Media Strategy CPC 52

Convince & Convert

FEBRUARY 24, 2010

Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. Now, he tweeted it to his 1.6 million followers, and it becomes a national incident in minutes. Now that it is so easy for Joe Q.

Compete 115

Compete Conference Organization Social CRM 115

Mindjumpers

AUGUST 30, 2012

1) 95% of all Facebook wall posts are not answered by brands: As of October 2011, Socialbakers stated, based on their research, that only 5% of wall posts on brand pages receive an answer. The sectors with the best response rates being telecommunications and the airline sector. More than that may actually decrease engagement.

Social Media 224

Social Media Brands Telecommunications Airlines 224

Sprout Social

MARCH 31, 2020

For example, the Indian branch of Dutch airline KLM had to apologize for a now-deleted insensitive tweet regarding the fatality rates on airplanes based on where passengers are sitting during a flight. Social media and community managers serve as the sort of mouthpiece for their respective brands online. pic.twitter.com/Mjw6qJ5bET.

Social Media 135

Social Media Sentiment Examples Issues 135

Hootsuite

OCTOBER 21, 2020

According to LinkedIn data, deals influenced by marketing on LinkedIn were 161% larger on average than those forged offline, in the boardroom, or otherwise. According to Hootsuite polls run on LinkedIn and Twitter , the best platforms are LinkedIn, Facebook, Instagram and Twitter. Not only that. Or you could just ask. In that order.

B2B 98

B2B Social Media Tools Tips 98

Ari Herzog

JULY 26, 2011

Not too shabby, considering the majority of the top 100 include Northwest Airlines, CBS News, Skype, The Wall Street Journal, and other for-profit industry leaders and media conglomerates. Over 300 tools analyze Twitter and Facebook activity , for instance. Why Facebook and Twitter are Old News. million sites.

Tools 160

Tools Klout Metrics Airlines 160

Buffer Social

JANUARY 24, 2017

There are several factors about your current situation that can influence your decisions around your social media team. Some of these factors include: Budget: Your budget can influence many key hiring decisions such as how many people you can hire and what tools your team could use. Community Manager. Advertiser.

Team 40

Team Social Media How To Social Media Management 40

Convince & Convert

MAY 3, 2012

So, services like Klout and Kred that put a number to your social influence. My position on Klout and other measurement services like that, that try to measure influence, it has always been that they are just one way of looking at the data. That’s just one way of looking at the data of influence. Eric : Yep.

Klout 114

Klout Social Media Conference Influencer 114

Laurel Papworth

JANUARY 11, 2012

Everyone from time to time has made a teensy little negative tweet on Twitter or status update on Facebook or some other online community against a company. Really anything political is ripe for user generated anti ads, or even activist community anti ads. Qantas parody – too many to mention. Any favourites out there?

Advertising 109

Advertising List Social Media Tourism 109

Buffer Social

SEPTEMBER 20, 2018

Globally, more than 500,000 Halloween events were planned on Facebook in 2017. Facebook found that planning for the holidays starts as early as November 1st. You could use Facebook Ads’ Brand Awareness and Video Views objectives to create demand for your product before promoting it again in December with an eye on making sales.

Small Business 98

Small Business Campaign Content Eventful 98

Laurel Papworth

NOVEMBER 22, 2009

We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it? It places ads from companies like Microsoft and Southwest Airlines on profile pages.) advertising? A mugs game?

Social Media 98

Social Media Social Networking Flickr Vimeo 98

ProBlogger

JULY 1, 2012

Companies like Wal-Mart, Southwest Airlines, Charles Schwab, and BMW are all purpose-driven. Since radio was losing its influence he decided to rely on bloggers. But the turning point for her was her acceptance by the gay community. Right now, they’re flying as high as a Facebook IPO. We all know how that ended up!

Strategy 42

Strategy Startup Apple Blogger 42

Hootsuite

AUGUST 11, 2020

And that won’t help you build a meaningful, engaged community on Instagram. When BlogHer hosted Jameela Jamil for an Instagram Live , they made sure to promote it on their Facebook Page as well. influencers ) to follow. Engage with existing communities. You want to engage with those communities.

Instagram 145

Instagram Tips How To Hashtag 145

Convince & Convert

JULY 9, 2010

In fact, if you’re a marketer, online influencers generally agree that getting free products to review is great, but the trump card is the authenticity and transparency something experiential offers. And the online influencers recognized that for what it was: transparent and authentic.

Influencer 122

Influencer Ustream Authentication Social CRM 122

ProBlogger

JULY 28, 2016

Examples of Evergreen Content Submitted by Facebook Followers. The Ultimate Guide to Airline Baby Bassinets. All of the Examples Submitted on Facebook. This is what I would classify as now content, this was big news in our community, Lightroom is the biggest post processing tool that our readers use. Bunting Tutorial.

Content 20

Content Types Examples Publishing 20