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To spring break or not to spring break? That is the question for brands navigating the pandemic

Sprout Social

People are sharing their concerns about spring break turning into a superspreader event and some universities are going so far as to pay students to stay put during the break. Thanks in part to the vaccine rollout and warmer weather, states known as college spring break travel destinations are rapidly welcoming tourists with open arms.

Questions 116
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7 ways to use social media for market research

Sprout Social

And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. Reddit is another treasure trove filled with conversations and communities relevant to your brand or products. They’re the best airline, even in crisis mode! — Dr. Erica M.

Research 144
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A First-Class Guide to Social Media for Travel

Sprout Social

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. 5% switched airlines.

Travel 40
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The Best of This Summer’s Social Media

Ignite Social Media

Sometimes you can make the most impact not by campaigns or contests, but by managing your community the right way. With all the drama surrounding airlines these days, we have to give it to Delta. Delta could have never planned for an event like this one, but their response was handled promptly, simply, and effectively.

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Is Remote Work Greener? We Calculated Buffer’s Carbon Footprint to Find Out

Buffer Social

Calculating our impact in 4 key areas In this post, I’ll do my best to calculate our remote company’s carbon footprint versus a co-located company, analyzing categories including daily commute, office space, data storage, work travel, and more. tons CO2 for our travel each year. tonnes of CO2 per person every year.

Energy 56
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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

Recently I needed to change a flight with United Airlines. So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines. We all know waiting on hold for-EV-ver on the phone, or standing in a l–o–n–g line, are a few of life’s most unpleasant, time sucking experiences.

CSR 127
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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

Recently I needed to change a flight with United Airlines. So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines. We all know waiting on hold for-EV-ver on the phone, or standing in a l–o–n–g line, are a few of life’s most unpleasant, time sucking experiences.

CSR 126