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Social Media and Travel

Social Media Marketing

It means that more of us are doing things on the web (or mobile web, as the case may be) while we're on the go, and there are certain things those of us in the digital world look for when we travel - at least with regard to infrastructure. The other airline that's going above and beyond in social media is Virgin America. Thanks, Delta!

Travel 165
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Ryanair’s Social Media Strategy: Driving Engagement With Humour

Keyhole.co

Thanks to its relentless perseverance and budget pricing model, the brand is now Ireland’s biggest airline and operates over 500 planes. Their social media accounts have a mix of beautiful destinations with idyllic travel images on one hand and hilarious memes and jokes on the other. Ryanair also does its part for sustainability.

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7 ways to use social media for market research

Sprout Social

Even if they’re tough to digest, the negative comments can actually help brands identify areas for improvement to strengthen their offerings. They’re the best airline, even in crisis mode! Travelers, for example, may have a favorite airline and are eager to share what makes them a frequent flier of one airline over another.

Research 144
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How to create a complaint management system to protect your brand reputation

Sprout Social

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. In the end, the customer said the wait wasn’t too long and even praised the airline’s friendly employees.

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An A to Z List by Country of Woman Influencers to Follow

Ignite Social Media

A fashion and travel influencer, Monja’s content on Instagram is stunning. This travel influencer knows how to make you wish you were there with one image. Her account also features photography from other travelers to give you a wide range of perspectives. We love traveling but what about traveling with children?

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The right fit: How to find influencers for your brand’s marketing campaign

Sprout Social

If so, what kinds of conversations are taking place in the comments section and does that influencer take the time to respond? While looking over an influencer’s content and comment threads, you can also get a sense of their level of familiarity and authority with topics your brand cares about. Does their content inspire conversation?

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JetBlue Proves That April is No Fool

Convince & Convert

JetBlue offered people with the first name April who were flying the airline on April 1 a JetBlue credit equal to the value of their flight. A post and offer like this is sure to generate questions and JetBlue did a good job responding directly to comments within the post, while having a little fun.

Airlines 123