article thumbnail

United Airlines: Principle Over People & Profits…Was It Worth It?

Myrland Marketing

Unless you’ve been stranded on a remote island for a few weeks, you are well aware of the incident on United Airlines that resulted in a passenger being forcibly removed from the plane. As ugly as that incident was, and that word doesn’t do it justice, the response from the airline matched it. Every airline does it.

article thumbnail

United Airlines: Principle Over People & Profits…Was It Worth It?

Myrland Marketing

Unless you’ve been stranded on a remote island for a few weeks, you are well aware of the incident on United Airlines that resulted in a passenger being forcibly removed from the plane. As ugly as that incident was, and that word doesn’t do it justice, the response from the airline matched it. Every airline does it.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Trend-Hopping Can Lead to Brand Failure on Social

Convince & Convert

American Ballet Theatre Leveraging Taylor Swift audio, audience comments, and rat-tok to promote The Nutcracker – 617.2K It is possible to use trends and have it support and even further brand content. Trending audios for instance, are a great way for a brand to be relevant without diluting its message.

Trends 145
article thumbnail

Five Ways to Boost Your Brand Value Using Social Amplification

Webbiquity SMM

For example, Southwest Airlines rebranded themselves by implementing a yellow, red, and blue tri-color scheme. Here’s a snapshot from their website that showcases their new color scheme: Images via Southwest Airlines. Feel free to share your tips and insights in the comments below.

Brands 157
article thumbnail

7 ways to use social media for market research

Sprout Social

Even if they’re tough to digest, the negative comments can actually help brands identify areas for improvement to strengthen their offerings. They’re the best airline, even in crisis mode! Travelers, for example, may have a favorite airline and are eager to share what makes them a frequent flier of one airline over another.

Research 143
article thumbnail

8 ways to deal with negative comments in online communities

Laurel Papworth

How do you respond to a negative comment in an online community, on Facebook? Shut the Page down, ban the commenter, suck up to them? Well, every company does it differently, but let’s look at corporate vs personal voice when dealing with negative comments. Ignore the negative social media commenter. Ignore them?

article thumbnail

Ryanair’s Social Media Strategy: Driving Engagement With Humour

Keyhole.co

Thanks to its relentless perseverance and budget pricing model, the brand is now Ireland’s biggest airline and operates over 500 planes. It’s both relatable and humorous, gaining thousands of views and many comments. What sets Ryanair's social media strategy apart from other airlines? Take this YouTube short , for example.