article thumbnail

United Airlines: Principle Over People & Profits…Was It Worth It?

Myrland Marketing

Unless you’ve been stranded on a remote island for a few weeks, you are well aware of the incident on United Airlines that resulted in a passenger being forcibly removed from the plane. As ugly as that incident was, and that word doesn’t do it justice, the response from the airline matched it. Every airline does it.

article thumbnail

United Airlines: Principle Over People & Profits…Was It Worth It?

Myrland Marketing

Unless you’ve been stranded on a remote island for a few weeks, you are well aware of the incident on United Airlines that resulted in a passenger being forcibly removed from the plane. As ugly as that incident was, and that word doesn’t do it justice, the response from the airline matched it. Every airline does it.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Five Ways to Boost Your Brand Value Using Social Amplification

Webbiquity SMM

For example, Southwest Airlines rebranded themselves by implementing a yellow, red, and blue tri-color scheme. Here’s a snapshot from their website that showcases their new color scheme: Images via Southwest Airlines. Feel free to share your tips and insights in the comments below.

Brands 159
article thumbnail

Why Trend-Hopping Can Lead to Brand Failure on Social

Convince & Convert

American Ballet Theatre Leveraging Taylor Swift audio, audience comments, and rat-tok to promote The Nutcracker – 617.2K It is possible to use trends and have it support and even further brand content. Trending audios for instance, are a great way for a brand to be relevant without diluting its message.

Trends 144
article thumbnail

7 ways to use social media for market research

Sprout Social

Even if they’re tough to digest, the negative comments can actually help brands identify areas for improvement to strengthen their offerings. They’re the best airline, even in crisis mode! Travelers, for example, may have a favorite airline and are eager to share what makes them a frequent flier of one airline over another.

Research 144
article thumbnail

Why brands need a social media monitoring strategy

Sprout Social

More importantly, social media monitoring is not only about direct mentions or comments on your posts. Airlines have some of the busiest social media notifications around and it helps to keep an eye on brand keywords. — Alaska Airlines (@AlaskaAir) February 5, 2020. All mentions, comments, reviews and direct messages.

article thumbnail

8 ways to deal with negative comments in online communities

Laurel Papworth

How do you respond to a negative comment in an online community, on Facebook? Shut the Page down, ban the commenter, suck up to them? Well, every company does it differently, but let’s look at corporate vs personal voice when dealing with negative comments. Ignore the negative social media commenter. Ignore them?

Comments 112