Sprout Social

AUGUST 3, 2023

From the early days of Six Degrees to the rise of TikTok and the introduction of Threads, brands have had to adapt to this constantly changing landscape. As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way. Plus, everyone is competing for attention.

Social Media 89

Social Media Content Airlines Authentication 89

Ignite Social Media

MARCH 8, 2018

Starting at A and heading down to Z we’ve highlighted an assortment of knowledgeable women influencers to learn from. A fashion influencer with content on her blog and Instagram that is filled with beautiful images. A fashion and travel influencer, Monja’s content on Instagram is stunning. I’ll take this guy, thanks.

Influencer 110

Influencer List Fashion Travel 110

Sprout Social

AUGUST 30, 2019

As goes for the user, so should go for brands. Check out how Influencer @GlutenFree.FollowMe uses her Story to give a step-by-step breakdown of a delicious snack she made. We all know we need to feature submissions from our fans in our content strategy somehow—it’s what keeps them posting about your brand! Sharing an #OOTD?

Geotagging 110

Geotagging Instagram Real Estate Brands 110

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. How to Identify Social Media Influencers.

Influencer 111

Influencer Social Media How To SEO 111

Convince & Convert

APRIL 22, 2014

An innovative brand with a unique business model needs a creative way to market themselves. Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month. This brand has built a business on selling luggage that airline passengers never claimed.

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Brands Blogger Retail Case Study 156

Ignite Social Media

SEPTEMBER 22, 2022

Some of these brands include Delta, Unilever, Monster, and GSK. Brandwatch offers consumer intelligence under the basis of consumer research to help understand your consumers, your brand, and your market. Influence – Discover influencers and manage your campaigns. Social Media Management. How Much Does It Cost?

Review 91

Review Case Study Social Media Management Airlines 91

Talkwalker SM

MAY 26, 2016

And yes, several of these pictures define how entire segments of your audience will perceive your products and your brand as a whole. The companies with the largest numbers of brand advocates are able to get up to 264% more earned impressions compared to other brands (2012, Whitegate ).

Analytics 68

Analytics Influencer Apparel Airlines 68

Social Media Strategery

NOVEMBER 22, 2019

That obviously opens the door to everything from paid endorsement deals to social media “influencer” relationships. The obvious conclusion is that close school-brand relationships like this could become even more popular. ” Or “the Southwest Airlines locker room at the University of Texas.”

Brands 81

Brands Sports Marketing Airlines 81

Mindjumpers

FEBRUARY 2, 2011

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. Southwest Airlines works with outside partners as well, including Kansas City-based VML and Buddy Media.

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Airlines Social Media Collaboration Travel 232

Webbiquity SMM

NOVEMBER 27, 2018

And Twitter lists are a unique and powerful feature that enable B2B marketers to be more effective with activities such as: Social listening: Twitter’s wide reach can spread can boost or damage a brand’s image on a global scale, and its real-time nature can make that happen quickly.

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Team Marketing B2B Eventful 160

Keyhole.co

DECEMBER 23, 2023

Thanks to its relentless perseverance and budget pricing model, the brand is now Ireland’s biggest airline and operates over 500 planes. However, this did not deter the brand from embracing the same humorous approach on its social media accounts. It also does not shy away from getting its hands dirty in ad campaigns.

Social Media 52

Social Media Engagement Strategy Meme 52

Pixlee

MARCH 30, 2022

Social media is the number one source of brand discovery for 52% of this age group. Creating a two-way street between your brand’s social profiles and ecommerce website optimizes both channels for success ; 70% of shopping enthusiasts look to Instagram to discover new products. Trend #3: The Relatable Micro-Influencer Beats Out Celebs.

Trends 75

Trends Retail UGC Authentication 75

Buffer Social

OCTOBER 23, 2023

Explore this verification process to boost your brand's credibility on Meta platforms. Threads Facebook Post Display & Branded Content Tags Threads is integrating with Facebook by displaying posts and testing branded content tags, expanding its reach and advertising potential.

News 71

News Social Media Airlines Collaboration 71

Buffer Social

JULY 20, 2017

Businesses and organizations that are succeeding on social media now are the ones providing personalized social experiences to their fans such as KLM Royal Dutch Airlines, NASA, and Airbnb. And, of course, it’s great for certain aspects of marketing including brand awareness. People use social media to reach brands.

Social Media 112

Social Media Engagement Brands Airlines 112

Hootsuite

DECEMBER 7, 2022

influencer filter:media Searches for the word “influencer” and an image or video. influencer -filter:retweets Searches for the word “influencer” and filters out retweets. There are plenty of reasons why you may want to use advanced Twitter search to help with your brand’s Twitter or overall social strategy.

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Twitter HootSuite Airlines Mobile 115

Socialmedia.biz

FEBRUARY 24, 2019

For marketers everywhere who were looking to connect directly with their target audience and create brand awareness, turning to Facebook or Instagram became an obvious choice. Influence (measures your ability to influence customers to exhibit purchasing intent): Industry influence, authority, brand mentions, networking, referral traffic.

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ROI Social Media Airlines Proposal 132

Twist Image

NOVEMBER 17, 2010

Can brands be human? Can brands be more human? Before getting into a philosophical and semantic debate over what it actually means to be "human," first think about what a brand really stands for. What is a brand? But we've also reached a point where that emotional connection between customers and brands goes both ways.

Brands 108

Brands Automotive Airlines Influencer 108

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Ability to target influencers or brand advocates. Social media intelligence could be the answer.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Socialized

OCTOBER 1, 2009

What is a brand, and, as caretaker of your company’s brand, how does social media affect you? And finally, I define a brand as “the sum total of our experiences with a company, its products, services, and employees, and the way those experiences shape our perception of the company.&# Don’t neglect it.

Social Media 145

Social Media Brands Radian6 Banking 145

Webbiquity SMM

NOVEMBER 23, 2015

Influencer marketing has become a key component of PR and web presence optimization. Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings.

Blogger 100

Blogger Airlines Hotels Influencer 100

Talkwalker SM

SEPTEMBER 7, 2016

With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments. Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016.

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Instagram Brands Sports Travel 60

Ignite Social Media

AUGUST 10, 2017

While there were plenty of interesting brands to choose from, we’ve gathered a few of the biggest and boldest that made a splash during Summer 2017. With all the drama surrounding airlines these days, we have to give it to Delta. ASOS’ Influencer Splash. And while all not brands got a win , some brands did it right.

Social Media 87

Social Media Airlines UGC Campaign 87

Pixlee

JUNE 8, 2021

A whopping 73% have even gone as far as to demand that brands take action to ensure that they aren’t operating at the expense of the clean environment. . Delta shared an Instagram post this year about its switch to more fuel-efficient planes, one of the ways the airline aims to reduce its carbon footprint.

Instagram 52

Instagram Engagement CSR How To 52

Pixlee

FEBRUARY 9, 2017

A ‘ lifestyle brand ’ can best be described as a company that serves to cater its products or services to a specific group or culture of people based on expressed interests, attitudes, opinions, etc. Consider top lifestyle brands like Apple, Disney, and Nike for example. So, know where to start when building a brand lifestyle?

Brands 40

Brands Airlines How To Apple 40

agora pulse

MAY 15, 2017

All applicants will tell you that they have experience sending out posts and tweets on behalf of a brand. Did the posts relate to a brand’s marketing goals? … even for brands smaller than say, United Airlines or Pepsi. … it can sometimes turn to this … Source. Paid Social Media.

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Social Media Management Questions Social Media Sample 127

Pixlee

APRIL 11, 2017

projected to reach $523 billion within the next five years, digital marketing has become a focus point of all forward-thinking brands. These brands are looking to optimize website ads, SEO campaigns and more – anything to give them an edge over the competition. Branding is a communication of a company’s core values.

Brands 42

Brands Hotels Travel Airlines 42

Adam Cohen

MARCH 30, 2011

With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. Social Media Success IS: …seeing a customer come to the defense of the brand in a discussion on your company’s Facebook page.

Social Media 244

Social Media Airlines Sentiment Conference 244

Pixlee

APRIL 11, 2017

projected to reach $523 billion within the next five years, digital marketing has become a focus point of all forward-thinking brands. These brands are looking to optimize website ads, SEO campaigns and more – anything to give them an edge over the competition. Branding is a communication of a company’s core values.

Brands 40

Brands Hotels Travel Airlines 40

Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Pixlee

JUNE 14, 2021

Many Instagram influencers felt as though their engagement and impressions were dwindling. Start by looking at your biggest fans and brand mentions, or use a content collection and curation platform to automatically pull in this bank of media. This shift saw an immediate reduction in the reach of content. Post at the Right Time.

Instagram 52

Instagram UGC Apparel Hashtag 52

Socialmedia.biz

JUNE 8, 2018

In the past, marketers from large businesses such as CBS, Best Buy, Microsoft, Sprint, and Southwest Airlines have attended the conference. You’ll have the chance to network with different partners and influencers. The conference will be held in San Diego, California on February 28 – March 2. The Social Shake-Up .

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Conference Eventful Social Media Microsoft 79

Audiense

JUNE 15, 2016

People who follow the biggest Vine influencers. Are you an airline brand looking to target holiday goers for the upcoming summer holidays? The Total Audience Platform is suited for you to target not only Twitter users, but also those who engage with gaming apps like Turkish Airlines Open Golf app, or Airline Manager.

Airlines 60

Airlines CPA Mobile Advertising 60

Audiense

JUNE 15, 2016

People who follow the biggest Vine influencers. Are you an airline brand looking to target holiday goers for the upcoming summer holidays? The Total Audience Platform is suited for you to target not only Twitter users, but also those who engage with gaming apps like Turkish Airlines Open Golf app, or Airline Manager.

Airlines 60

Airlines CPA Mobile Advertising 60

Webbiquity SMM

NOVEMBER 5, 2013

In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. She is a social branding consultant with expertise in social business and social media.

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Twitter Airlines Syndication Blogger 187

Pixlee

JUNE 16, 2021

Don’t miss out on this opportunity for brand growth! Pixlee’s mobile commerce solution allows you to design an app-based shopping solution for your brand complete with user-generated content to provide social proof to your customers. Experts expect ecommerce penetration rates to reach 25% by 2025. Shoppers Go Online.

Retail 52

Retail Trends UGC Mobile 52

Hootsuite

JUNE 25, 2019

In this example from Hallmark UK and Ireland’s Instagram account, the entry rules and deadline are clearly stated, and an on-brand image of the prize ties it all together. To promote the launch of its new direct flight from Tampa to Frankfurt, German airline Lufthansa ran a two-week #Hausguest social media campaign. Tag a friend.

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Examples Social Media Instagram Hashtag 111

Buzz Marketing for Technology

DECEMBER 19, 2012

One of the best examples of this growth in e-commerce is the airline industry, which was once dominated by call center activity. However, the website is just one of several channels—and consumers don’t think in channels, they think in brands. Moreover, this year Cyber Monday sales alone hit $1.98 Going for Cross Channel Optimization.

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Insurance Banking Airlines Loyalty 206