Techipedia: Tamar Weinberg

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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

In this blog post, I am going to highlight a few of the big companies using animation in their digital marketing and how animation can be a highly effective method of getting key messages across to target audiences. We’ll head down under and discuss what an antipodean airline is doing with social, animation and web videos.

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Think Like Zuck: 5 Secrets of Success of Facebook’s CEO Mark Zuckerberg

Techipedia: Tamar Weinberg

The most successful companies build their products on their purpose, whether it is Southwest Airlines striving to bring affordable air travel to everybody, Apple to create a seamless and stylish user experience, or Dyson to re-invent what we use every day and make it better. Walter was named among 25 Women Who Rock Social Media in 2012.

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Reputation Management with Dissatisfied Customers and Word of.

Techipedia: Tamar Weinberg

Case #2: Continental Airlines Kicks Toddler Off Plane for Talking Too Much Now this just disappoints me. An eighteen-month-old boy and his mother were thrown off a Continental Airlines flight because a flight attendant couldn’t stand the little boy saying “bye plane&# throughout her safety instruction speech.

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How Do You Socialize an Already Social Brand?

Techipedia: Tamar Weinberg

Their presence might permeate your household — you might have some products in the cupboard and in your fridge, you might be flying on their airline in a few weeks and then again in three months, you might have some clothes in your closet and in your hamper. Big brands are, well, big.

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